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americangirl.com

https://americangirl.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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americangirl.com
Desktop screenshot of americangirl.com
Mobile screenshot of americangirl.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

15.197.167.90

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns4.markmonitor.com.ns5.markmonitor.com.ns6.markmonitor.com.ns7.markmonitor.com.+3 more

Performance

85

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.8 MB
315 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
americangirl-prod/MAIN-Live 4/23/2026Custom
Shopify Theme

Detected Apps

KlaviyoUpsell & Cross SellFacebook ChannelInstagram ShoppingPinterest+1 more

Technology Stack

13 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelFullStory

Fonts

2
Google FontsAdobe Fonts (Typekit)

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Other

1
Optimizely

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B70/100
23
2
2
Meta Tags15/15
Content3/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
A
americangirl.comamericangirl.com

American Girl®: Shop 18” Dolls, Clothing, Playsets & More

Celebrate girlhood with American Girl dolls - the timeless and inspiring companion for every adventure. Shop our wide range of dolls, playsets, and accessories.

Title Length57 chars

Recommended: 50-60 chars (~335px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (35 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (180/286) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

159 rules

Sitemap reference found

Local SEO

Local Search Readiness

21/100
Needs Work
6 12 2

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AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
0/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:3,578
Token eff.:Poor Structure

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
10
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
2/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
808 mg
CO₂e / view
7.8 MB
Page Weight
5%
Cleaner Than
New Visitor
924 mg
vs
Returning (cached)
462 mg
Annual (10K/mo)
97.0 kg
Emission Segments
Data Center
40 mg
Network
238 mg
Device
531 mg
Resource Breakdown
JavaScript
2.8 MB
Images
949.1 KB
CSS
861.7 KB
HTML
81.6 KB
Other
3.1 MB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

75d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

11.04.2026

Valid Until

10.07.2026

Subject Alternative Names (1)

www.americangirl.com

SHA-256 Fingerprint

CC:60:20:93:E8:99:2D:7B:3D:AF:82:B0:9B:3F:67:A1:58:77:D9:E9...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9f200898dffd88fa-SJC
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
83229
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

americangirl-com.mail.protection.outlook.com

Domain Information

americangirl.com

Domain Age
29y 1m

Created

25.03.1997

Expires

26.03.2027

Last Updated

22.02.2026

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly24 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, user-scalable=no
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Pleasant Serif + Inter

WCAG AA
65/100
Readability
/30
18/30

14px · LH 1.43

Hierarchy
/20
11/20

2.86x ratio

WCAG
/25
20/25

6.39:1 min contrast

Performance
/25
16/25

2 fonts · 11 req

Heading Font

Pleasant Serif

Serif40px

Body Font

Inter

Sans14px

Contrast Ratio

6.39:1

WCAG AA (≥4.5:1)

Reading Comfort

~45 CPL

Narrow lines
40px
h1
45px
h2
40px
h3
18px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.4:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

Buy on MyFontsFluid TypeFlesch 42

Color Palette

10 unique colors
Light
#ffffff
Background· 32.4%
#66143c
Accent· 26.099999999999998%
#caaea4
Secondary· 7.4%
#987970
Secondary· 7.2%
#493929
Primary· 5.9%
#d9cfc2
Secondary· 5.6%
#b90948
Accent· 4.8%
#a8a087
Secondary· 4.5%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

A/B Testing & Optimization

1
OptimizelyEnterprise

Experimentation and conversion optimization

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

5

Categories

6

Total Tools

2

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

25 Resources

20
Scripts
5
Styles
14
Async
6
Defer

Top Script Sources

americangirl.com(6)connect.facebook.net(2)sgtm.americangirl.com(2)local(2)cdn.shopify.com(1)

Website Identity

americangirl.com

29 years old
Location detected: 🇨🇦 Canadavia ip
MarkMonitor Inc.📧 Microsoft 365en

Sponsored

Last analyzed: 25 Apr 2026 at 20:18

Historical Analysis & Change Tracking