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alpkit.com

https://alpkit.com· First analyzed 01 May 2026· Updated 01 May 2026
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alpkit.com
Desktop screenshot of alpkit.com
Mobile screenshot of alpkit.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns.uk-noc.com.dns.us-noc.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
734 ms10%
Speed Index
954 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
36.3 MB
327 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
alpkit/store-ukCustom
Shopify Theme

Detected Apps

KlaviyoGorgiasHotjarFacebook ChannelInstagram Shopping+1 more

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

17 Technologies Detected

Analytics

6
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity
Google Tag Manager

Fonts

2
Google FontsAdobe Fonts (Typekit)

Customer Support

2
GorgiasZendesk

Libraries

1
jQuery

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Email Marketing

1
Klaviyo

Advertising

1
Microsoft Advertising

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C64/100
20
5
2
Meta Tags11/15
Content3/12
Headings3/8
Technical21/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
A
alpkit.comalpkit.com

Alpkit | Go Nice Places Do Good Things

Award winning outdoor and bike brand born out of a passion for the outdoors. We run, hike, climb, camp, swim, paddle and bike. Free Delivery. Free Returns. S...

Description truncated.
Title Length38 chars

Recommended: 50-60 chars (~228px / 580px)

Description Length174 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (8 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
3 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
3/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:3,582
Token eff.:Poor Structure

Structured Data

1 JSON-LD
WebSiteSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
11
Passed
5
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
3.75 g
CO₂e / view
36.3 MB
Page Weight
5%
Cleaner Than
New Visitor
4.29 g
vs
Returning (cached)
2.14 g
Annual (10K/mo)
450.1 kg
Emission Segments
Data Center
184 mg
Network
1.10 g
Device
2.46 g
Resource Breakdown
JavaScript
1.7 MB
Images
3.9 MB
CSS
131.3 KB
Fonts
82.2 KB
HTML
143.2 KB
Other
30.3 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

58d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

alpkit.com

SHA-256 Fingerprint

AC:09:CF:EB:6C:A4:1C:AC:03:AA:76:0B:51:14:2F:9D:4B:74:40:94...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f4d90293ce2ed64-MXP
content-encoding
⚡ Brotli(br)
content-language
en-GB
content-length
146359
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

alpkit-com.mail.protection.outlook.com

Domain Information

alpkit.com

Domain Age
22 years

Created

20.04.2004

Expires

20.04.2027

Last Updated

01.04.2026

Registrar

eNom, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly122 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, viewport-fit=cover
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Barlow Semi Condensed + Barlow

WCAG AA
73/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
23/25

4.5:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Barlow Semi Condensed

Sans

Body Font

Barlow

Sans16px

Contrast Ratio

4.5:1

WCAG AA (≥4.5:1)

Reading Comfort

~39 CPL

Narrow lines
36px
h2
28px
h3
28px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle FontsFluid Type (rem)Flesch 54

Color Palette

5 unique colors
16.25:1 AAA Dark
#22201d
Primary· 40.699999999999996%
#ffffff
Text· 8%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

1
GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

2
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

4

Categories

5

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
3
Defer

Top Script Sources

alpkit.com(5)googletagmanager.com(4)connect.facebook.net(2)backinstock.useamp.com(1)d26ky332zktp97.cloudfront.net(1)

Website Identity

Alpkit

22 years old
Location detected: 🇨🇦 Canadavia ip
eNom, LLC📧 Microsoft 365en

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Last analyzed: 01 May 2026 at 08:55

Historical Analysis & Change Tracking