alpinetrek.co.uk

https://alpinetrek.co.uk· First analyzed 17 May 2026· Updated 17 May 2026

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alpinetrek.co.uk

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

141.101.90.97

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇩🇪 Munich, Germany

ASN

AS13335

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-cloud-d4.googledomains.com.ns-cloud-d1.googledomains.com.ns-cloud-d3.googledomains.com.ns-cloud-d2.googledomains.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

659 ms10%

Speed Index

857 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.8 MB

223 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

9 Technologies Detected

Advertising

Google Ads Microsoft Advertising Criteo

Analytics

CSS Frameworks

Tag Managers

Other

CDN

SEO Analysis

C68/100

Meta Tags15/15

Content3/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social1/5

Freshness0/4

Mobile4/4

Indexability3/3

alpinetrek.co.ukalpinetrek.co.uk

Outdoor Gear & Clothing | Outdoor Online Shop | Alpinetrek

Climbing, mountaineering, hiking and wintersports gear ➽ Free delivery to UK from £ 75 - Buy online! Huge selection ✓ Dispatch of goods within 24 h

Title Length58 chars

Recommended: 50-60 chars (~353px / 580px)

Description Length147 chars

Recommended: 120-160 chars

Issues (3)

• Very thin content (10 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (96/151) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

50 rules

Sitemap reference found

Local SEO

Local Search Readiness

28/100

Needs Work

8 10

Sponsored

AI & LLM Readiness

F37/100

Bot Access

19/25

Machine Read.

7/25

Schema Data

6/25

Citation

5/25

AI Bot Access

13/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,840

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph1/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

77/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

8/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

34/100

288 mg

CO₂e / view

2.8 MB

Page Weight

30%

Cleaner Than

New Visitor

329 mg

Returning (cached)

165 mg

Annual (10K/mo)

34.6 kg

Emission Segments

Data Center

14 mg

Network

85 mg

Device

189 mg

Resource Breakdown

JavaScript

2.7 MB

Images

4.7 KB

HTML

88.1 KB

Other

11.8 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

30%Critical

Critical / Transactional

HTTPS

WAF

51d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

08.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.alpinetrek.co.uk

SHA-256 Fingerprint

C8:55:E3:20:3B:55:A5:39:29:10:52:69:AC:24:4B:41:AE:4A:9F:A1...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9fd062c1188b5091-MXP

content-encoding

zstd

content-security-policy

frame-ancestors 'self' https://app.eu.contentful.com;

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

alpinetrek-co-uk.mail.protection.outlook.com

Domain Information

alpinetrek.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

83/100

Mobile Friendly128 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

conduit-bold + Helvetica

WCAG AA

59/100

Readability

/30

19/30

18px · LH 1.11

Hierarchy

/20

7/20

WCAG

/25

21/25

5.82:1 min contrast

Performance

/25

12/25

3 fonts · 7 req

Heading Font

conduit-bold

Sans

Body Font

Helvetica

Sans18px

Contrast Ratio

5.82:1

WCAG AA (≥4.5:1)

Reading Comfort

~40 CPL

Narrow lines

24px

20px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.11). Increase to 1.4–1.6 for better readability.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

⚠️ High font requests: 7 font files loaded. Consider variable fonts or subsetting.

Buy on MyFontsFlesch 67

Color Palette

12 unique colors

3.39:1 AA Large Light

#f6f7f7

Background· 27.5%

#8a867a

Other· 5.2%

#201e16

Secondary· 14%

#686247

Secondary· 7.1%

#38311e

Secondary· 6.6%

#61441e

Accent· 6.3%

#080603

Primary· 6.1%

#434737

Secondary· 5.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(15)connect.facebook.net(2)bat.bing.com(1)widgets.trustedshops.com(1)googletagmanager.com(1)

Website Identity

Alpinetrek.co.uk

Organization

03333367058

www.alpinetrek.co.uk

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en-GB

Social Profiles

Instagram

Sponsored

Last analyzed: 17 May 2026 at 05:57

Historical Analysis & Change Tracking