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allstate.ca

https://allstate.ca· First analyzed 19 May 2026· Updated 19 May 2026
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allstate.ca
Desktop screenshot of allstate.ca
Mobile screenshot of allstate.ca
Mobile

Sponsored

Hosting Provider

Allstate Insurance Company

IP Address

167.127.90.4

Site Location

🇨🇦 Markham, Canadavia schema_nap

Server Location

🇺🇸 Northbrook, United States

ASN

AS11520

Organization

Allstate Insurance Company

CDN

CDN

Nameservers

dns1.allstate.ca.ADNSZDINFWV01.allstate.ca.ADNSZDINFWV02.allstate.ca.adnsz1infwv02.allstate.ca.+5 more

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.3 MB
103 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
CMS
Sitecore
Infrastructure
Hosting
Allstate Insurance Company
CDN
CDN

Technology Stack

6 Technologies Detected

CSS Frameworks

2
Tailwind CSS
Material UI

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

Tag Managers

1
Google Tag Manager

SEO Analysis

B75/100
22
7
1
Meta Tags14/15
Content10/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile2/4
Indexability3/3
A
allstate.caallstate.ca

Auto, Property Insurance & More | Allstate Insurance Canada

Save up to $1,053 with Allstate Canada. Bundle your home and auto insurance for trusted coverage and great discounts!

Title Length59 chars

Recommended: 50-60 chars (~355px / 580px)

Description Length117 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

271 URLs

robots.txt

23 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

47/100
Fair
13 8

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AI & LLM Readiness

D53/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
7/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:3%
Words:1,079
Token eff.:Optimal
Sections/1K:4.6
Depth:2/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary58w
Descriptive Headingsavg 5.2w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
10
Passed
4
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
30/100
E
286 mg
CO₂e / view
2.3 MB
Page Weight
50%
Cleaner Than
New Visitor
327 mg
vs
Returning (cached)
163 mg
Annual (10K/mo)
34.3 kg
Emission Segments
Data Center
64 mg
Network
69 mg
Device
153 mg
Resource Breakdown
JavaScript
651.8 KB
Images
1.2 MB
CSS
284.6 KB
Fonts
149.2 KB
HTML
24.6 KB
Other
1.4 KB
Green Hosting Not Verified
Allstate Insurance Company
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

51%Poor
Interactive

HTTPS

No WAF

54d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

12.01.2026

Valid Until

12.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.allstate.ca

SHA-256 Fingerprint

EB:BC:7E:C1:B2:D7:77:C1:5E:2E:AA:37:7B:4B:E3:58:0F:5D:81:A1...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ch
Sec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-C...
cache-control
🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Tue, 19 May 2026 11:11:52 GMT
etag
"swrto5a3gt2ct8"
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

allstate-ca.mail.protection.outlook.com

Domain Information

allstate.ca

Domain Age
25y 7m

Created

27.09.2000

Expires

21.09.2027

Last Updated

13.02.2026

Registrar

easyDNS Technologies Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
69/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no

Typography & Readability

AllstateSansBold + AllstateSansRegular

WCAG Partial
53/100
Readability
/30
22/30

14px · LH 1.50

Hierarchy
/20
5/20
WCAG
/25
14/25

1.86:1 min contrast

Performance
/25
12/25

System fonts

Heading Font

AllstateSansBold

Sans

Body Font

AllstateSansRegular

Sans14px

Contrast Ratio

1.86:1

2 issues

Reading Comfort

~38 CPL

Narrow lines
27px
h2
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.9:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 54

Color Palette

13 unique colors
14.13:1 AAA Light
#fbfbfb
Background· 15.9%
#26292c
Other· 6.8%
#0e1a3c
Primary· 12.899999999999999%
#aa3321
Accent· 8.3%
#354041
Text· 8%
#a16c5a
Secondary· 4.8%
#bea597
Secondary· 2.8%
#933e2b
Accent· 1.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

21 Resources

19
Scripts
2
Styles
2
Async
12
Defer

Top Script Sources

local(12)maps.googleapis.com(5)googletagmanager.com(1)cdn.cookielaw.org(1)

Website Identity

Allstate Insurance Canada

Allstate Insurance Canada

Organization

Allstate-dr Insurance Company of Canada offers property and casualty insurance, auto insurance, and life insurance. Allstate Canada has been in operation since 1953 and is a member of The Allstate Corporation, one of the world's largest insurance organizations.

newpropertyclaims@allstate.ca
1-8002557828
www.allstate.ca/
25 years old

27 Allstate Pkwy, Markham

L3R 5P8, Markham, Ontario

CA

Location detected: 🇨🇦 Canada, Markhamvia schema_nap
easyDNS Technologies Inc.📧 Microsoft 365en-CAEst. 1953

Sponsored

Last analyzed: 19 May 2026 at 11:12

Historical Analysis & Change Tracking