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allensswimwear.co.uk

https://allensswimwear.co.uk· First analyzed 28 May 2026· Updated 28 May 2026
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allensswimwear.co.uk
Desktop screenshot of allensswimwear.co.uk
Mobile screenshot of allensswimwear.co.uk
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 Tamworth, United Kingdomvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

melina.ns.cloudflare.com.sevki.ns.cloudflare.com.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.4 MB
404 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Ella 6.7.6 - 21/05/26 - OOS UpdateCustom
Shopify Theme

Detected Apps

KlaviyoInstagram ShoppingTikTok

Technology Stack

11 Technologies Detected

Libraries

1
jQueryv3.7.1

UI Components

1
Swiper

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Analytics

1
Google Analytics 4

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

A81/100
25
5
0
Meta Tags12/15
Content8/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
A
allensswimwear.co.ukallensswimwear.co.uk

Allens Of Kingsbury | UK Swimwear Specialists | Arena, Speedo & More

At Allen's Swimwear, we are the UK swimwear specialists. Shop racewear, swimwear, goggles & swim gear from Arena, Speedo, TYR, Funkita & more!

Title Length68 chars

Recommended: 50-60 chars (~413px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    11 URLs

    11 sub-sitemaps

    robots.txt

    88 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    43/100
    Fair
    12 10

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    8/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:2,740
    Token eff.:Optimal

    Structured Data

    7 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary2292w
    Descriptive Headingsavg 2w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    13
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    57/100
    D
    244 mg
    CO₂e / view
    2.4 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    279 mg
    vs
    Returning (cached)
    139 mg
    Annual (10K/mo)
    29.3 kg
    Emission Segments
    Data Center
    12 mg
    Network
    72 mg
    Device
    160 mg
    Resource Breakdown
    JavaScript
    1.3 MB
    Images
    626.8 KB
    CSS
    298.1 KB
    Fonts
    28.3 KB
    HTML
    92.1 KB
    Other
    3.3 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    65%Fair
    Critical / Transactional

    HTTPS

    WAF

    60d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    29.04.2026

    Valid Until

    28.07.2026

    Subject Alternative Names (1)

    www.allensswimwear.co.uk

    SHA-256 Fingerprint

    BA:55:84:A3:7A:56:5C:F7:D7:58:F1:72:04:C4:CF:80:E0:ED:AD:13...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    a02d0a105c7ff10c-CDG
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-FR
    content-length
    94035
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt2.aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt1.aspmx.l.google.com
    alt4.aspmx.l.google.com

    +1 more

    Domain Information

    allensswimwear.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly22 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Oswald + Open Sans

    WCAG Partial
    67/100
    Readability
    /30
    21/30

    16px · LH 1.50

    Hierarchy
    /20
    13/20

    3.75x ratio

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 11 req

    Heading Font

    Oswald

    Display60px

    Body Font

    Open Sans

    Sans16px

    Contrast Ratio

    1:1

    2 issues

    Reading Comfort

    ~41 CPL

    Narrow lines
    60px
    h1
    30px
    h2
    20px
    h3
    15px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 3.8x larger than body text.

    Buy on MyFontsFluid TypeFlesch 35

    Color Palette

    8 unique colors
    Dark
    #6f6f6f
    Other· 24.3%
    #ecfafd
    Background· 33.300000000000004%
    #112729
    Primary· 14.200000000000001%
    #c0e2e0
    Secondary· 6.6%
    #0d130d
    Secondary· 6.1%
    #233a38
    Secondary· 5.1%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    2

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    13
    Async
    7
    Defer

    Top Script Sources

    allensswimwear.co.uk(9)cdn.shopify.com(3)push.reamaze.com(1)cdn.reamaze.com(1)s3.eu-west-1.amazonaws.com(1)

    Website Identity

    Allens Swimwear

    Allens Swimwear

    Organization

    At Allen's Swimwear, we are the UK swimwear specialists. Shop racewear, swimwear, goggles & swim gear from Arena, Speedo, TYR, Funkita & more!

    help@allensswimwear.co.uk
    +441827330600
    www.allensswimwear.co.uk

    80 Bardon View Road, Dordon, Tamworth

    B78 1QB, Tamworth, England

    United Kingdom

    Location detected: 🇬🇧 United Kingdom, Tamworthvia schema_nap
    📧 Google Workspaceen

    Sponsored

    Last analyzed: 28 May 2026 at 11:50

    Historical Analysis & Change Tracking