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affinity.co

https://affinity.co· First analyzed 14 May 2026· Updated 14 May 2026
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affinity.co
Desktop screenshot of affinity.co
Mobile screenshot of affinity.co
Mobile

Sponsored

Hosting Provider

aws.amazon.com

IP Address

54.187.43.236

Site Location

🇺🇸 San Francisco, United Statesvia schema_nap

Server Location

🇺🇸 Portland, United States

ASN

AS16509

Organization

AWS EC2 (us-west-2)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-141.awsdns-17.com.ns-2027.awsdns-61.co.uk.ns-835.awsdns-40.net.ns-1128.awsdns-13.org.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
66 KB
224 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Ghost

Technology Stack

12 Technologies Detected

SEO Analysis

B75/100
22
6
1
Meta Tags11/15
Content8/12
Headings6/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
A
affinity.coaffinity.co

Affinity: CRM for Private Capital

Affinity helps private equity and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data ...

Description truncated.
Title Length33 chars

Recommended: 50-60 chars (~194px / 580px)

Description Length165 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (117/151) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

1,366 URLs

robots.txt

1 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

31/100
Needs Work
8 13

Sponsored

AI & LLM Readiness

D57/100
Bot Access
20/25
Machine Read.
14/25
Schema Data
7/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:1,054
Token eff.:Optimal
Depth:1/5

Structured Data

3 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary134w
Descriptive Headingsavg 6.3w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
11
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
76/100
A+
7 mg
CO₂e / view
66.5 KB
Page Weight
95%
Cleaner Than
New Visitor
8 mg
vs
Returning (cached)
4 mg
Annual (10K/mo)
804 g
Emission Segments
Data Center
<0.001 g
Network
2 mg
Device
4 mg
Resource Breakdown
JavaScript
31.4 KB
CSS
4.1 KB
Fonts
1.1 KB
HTML
29.9 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
4 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

86%Very Good
Interactive

HTTPS

WAF

35d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

20.03.2026

Valid Until

18.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.affinity.co

SHA-256 Fingerprint

3B:CA:21:33:3F:0D:86:CD:B9:50:DA:C4:64:BD:D2:C0:D4:13:1B:40...

HTTP Headers

Developer Console

age
3005
alt-svc
h3=":443"; ma=86400
cf-cache-status
HIT
cf-ray🇺🇸 Washington DC
9fb7d9bb4cac2426-IAD
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self'
Good Warning Issue

Email Infrastructure

Google Workspace

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (4)

mailstream-east.mxrecord.io
mailstream-west.mxrecord.io
smtp.google.com
mailstream-central.mxrecord.mx

Domain Information

affinity.co

DNSSEC
Not Enabled

Privacy & Compliance

CookieConsent.js

Cookie Consent Banner
CookieConsent.js
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieConsent.js
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly49 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

proxima-nova

WCAG Partial
68/100
Readability
/30
24/30

27px · LH 1.40

Hierarchy
/20
14/20

2.06x ratio

WCAG
/25
15/25

2.11:1 min contrast

Performance
/25
15/25

1 font · 1 req

Heading Font

proxima-nova

Sans56px

Body Font

proxima-nova

Sans27px

Contrast Ratio

2.11:1

22 issues

Reading Comfort

~35 CPL

Narrow lines
56px
h1
34px
h2
28px
h3
27px
p

✅ Excellent readability: 27px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 2.1:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.1x larger than body text.

Color Palette

7 unique colors
Light
#ffffff
Text· 7.3%
#010b14
Background· 78.19999999999999%
#0240b1
Accent· 6.3999999999999995%
#101c2d
Primary· 2.6%
#536d9f
Secondary· 2.2%
#bbc1c9
Secondary· 2.2%
#20427f
Accent· 1.1%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

24 Resources

20
Scripts
4
Styles
7
Async
1
Defer

Top Script Sources

cdn.prod.website-files.com(6)googletagmanager.com(3)cdn.jsdelivr.net(2)cdn.vector.co(1)ajax.googleapis.com(1)

Website Identity

Affinity

Affinity

Organization

Affinity is a private capital CRM that helps private equity and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture.

1200 Howard Street, Suite 200, San Francisco

94103, San Francisco, CA

US

Location detected: 🇺🇸 United States, San Franciscovia schema_nap
📧 Google WorkspaceenEst. 2014

Sponsored

Last analyzed: 14 May 2026 at 06:30

Historical Analysis & Change Tracking