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adventures.is

https://adventures.is· First analyzed 08 May 2026· Updated 08 May 2026
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adventures.is
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Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.20.6.27

Site Location

🇮🇸 Reykjavík, Icelandvia schema

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

rose.ns.cloudflare.com.kirk.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
446 ms10%
Speed Index
580 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.7 MB
169 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Umbraco
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

15 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

CSS Frameworks

2
Bootstrap
Tailwind CSS

Payments

2
StripePayPal

Libraries

1
jQueryv2.2.4

UI Components

1
Slick Carousel

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Other

1
VWO

CDN

1
Cloudflare

SEO Analysis

A84/100
25
4
0
Meta Tags15/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
A
adventures.isadventures.is

Group Tours & Icelandic Holidays | Arctic Adventures

Discover Iceland with Arctic Adventures! We’re a tour operator based in Iceland, offering a variety of activity tours across Iceland.

Title Length52 chars

Recommended: 50-60 chars (~309px / 580px)

Description Length133 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    22 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    69/100
    Good
    19 8

    Sponsored

    AI & LLM Readiness

    F35/100
    Bot Access
    20/25
    Machine Read.
    0/25
    Schema Data
    7/25
    Citation
    8/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:6%
    Words:5,936
    Token eff.:Excessive

    Structured Data

    5 JSON-LD
    WebSiteProductBreadcrumbList
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card2/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    11
    Passed
    4
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    6/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    50/100
    E
    280 mg
    CO₂e / view
    2.7 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    320 mg
    vs
    Returning (cached)
    160 mg
    Annual (10K/mo)
    33.6 kg
    Emission Segments
    Data Center
    14 mg
    Network
    82 mg
    Device
    184 mg
    Resource Breakdown
    Images
    2.6 MB
    HTML
    67.5 KB
    Other
    11.9 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    25%Critical
    Critical / Transactional

    HTTPS

    WAF

    67d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    15.04.2026

    Valid Until

    14.07.2026

    Subject Alternative Names (2)

    *.cn.adventures.isadventures.is

    SHA-256 Fingerprint

    59:A9:CA:73:A9:77:21:8C:17:63:BD:31:9E:BF:F6:33:A5:0A:A7:50...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ch
    Sec-CH-UA-Mobile, Sec-CH-UA-Platform, Sec-CH-Viewport-Width
    accept-ch-lifetime
    86400
    access-control-allow-methods
    GET, POST
    access-control-allow-origin
    *
    access-control-expose-headers
    Request-Context
    alt-svc
    h3=":443"; ma=86400
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    adventures-is.mail.protection.outlook.com

    Domain Information

    adventures.is

    Domain Age
    20y 2m

    Created

    22.02.2006

    Last Updated

    08.01.2026

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly25 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    open sans

    WCAG Partial
    75/100
    Readability
    /30
    26/30

    16px · LH 1.50

    Hierarchy
    /20
    19/20

    2.81x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 7 req

    Heading Font

    open sans

    Sans45px

    Body Font

    open sans

    Sans16px

    Contrast Ratio

    1:1

    27 issues

    Reading Comfort

    ~34 CPL

    Narrow lines
    45px
    h1
    48px
    h2
    25px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 27 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    Buy on MyFontsFlesch 43

    Color Palette

    10 unique colors
    Light
    #ffffff
    Background· 59.900000000000006%
    #041530
    Primary· 10.100000000000001%
    #1d7dbe
    Accent· 7.6%
    #132f47
    Accent· 4.8%
    #98adbb
    Secondary· 4.2%
    #cbd6dc
    Secondary· 3.7%
    #37434c
    Secondary· 2.9%
    #7b8b95
    Secondary· 2.7%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    Social Media

    2
    Facebook SDKFree
    Pinterest WidgetsFree

    Social widgets and sharing tools

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    5

    Categories

    7

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    21 Resources

    20
    Scripts
    1
    Styles
    18
    Async
    0
    Defer

    Top Script Sources

    static.elfsight.com(13)traktor.adventures.is(3)consent.cookiebot.eu(2)ajax.googleapis.com(1)cdnjs.cloudflare.com(1)

    Website Identity

    Arctic Adventures

    Arctic Adventures

    TravelAgency

    Arctic Adventures is an Icelandic adventure tour operator with over 40 years of experience, creating unforgettable nature experiences across Iceland where sustainability and adventure go hand in hand. We are committed to operating responsibly and promoting sustainable travel.

    info@adventures.is
    +354 562 7000
    20 years old

    Klettagarður 11, Reykjavík

    104, Reykjavík

    IS

    Location detected: 🇮🇸 Iceland, Reykjavíkvia schema
    📧 Microsoft 365enEst. 1983

    Sponsored

    Last analyzed: 08 May 2026 at 03:48

    Historical Analysis & Change Tracking