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advancementproject.org

https://advancementproject.org· First analyzed 17 May 2026· Updated 17 May 2026
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advancementproject.org
Desktop screenshot of advancementproject.org
Mobile screenshot of advancementproject.org
Mobile

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Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.10

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gordon.ns.cloudflare.com.ali.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
448 ms10%
Speed Index
582 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
226 KB
26 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
advancement-projectCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Tailwind CSS
UIkit

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.7.0

UI Components

1
Slick Carousel

CDN

1
Cloudflare

Plugins

1
Yoast SEO

SEO Analysis

B73/100
22
6
2
Meta Tags4/15
Content11/12
Headings7/8
Technical24/25
E-E-A-T2/7
Images3/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
A
advancementproject.orgadvancementproject.org

Home - Advancement Project

No description available for this page.

Title Length26 chars

Recommended: 50-60 chars (~166px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing meta description — important for click-through rates in SERPs
  • • Most images missing alt text (17/17) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D55/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
8/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:4%
Words:504
Token eff.:Optimal
Sections/1K:9.9
Depth:2/5

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary150w
Descriptive Headingsavg 5.8w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
12
Passed
3
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
84/100
A+
23 mg
CO₂e / view
226.0 KB
Page Weight
95%
Cleaner Than
New Visitor
26 mg
vs
Returning (cached)
13 mg
Annual (10K/mo)
2.7 kg
Emission Segments
Data Center
1 mg
Network
7 mg
Device
15 mg
Resource Breakdown
Images
210.0 KB
HTML
15.9 KB
Green Hosting Verified
WP Engine
Provider Match
2 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

26%Critical
Interactive

HTTPS

WAF

32d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

21.03.2026

Valid Until

19.06.2026

Subject Alternative Names (1)

advancementproject.org

SHA-256 Fingerprint

7E:11:20:49:BC:4B:F8:74:86:E1:80:23:CD:96:1D:20:EE:90:79:74...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fd3a4eb8c9cedbf-MXP
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

advancementproject-org.mail.protection.outlook.com

Domain Information

advancementproject.org

Domain Age
25y 10m

Created

20.07.2000

Expires

20.07.2027

Last Updated

21.12.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

SohneSchmal + Sohne

WCAG Partial
55/100
Readability
/30
14/30

13px · LH 1.50

Hierarchy
/20
15/20

9.23x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
11/25

3 fonts · 3 req

Heading Font

SohneSchmal

Sans120px

Body Font

Sohne

Sans13px

Contrast Ratio

1:1

5 issues

Reading Comfort

~38 CPL

Narrow lines
120px
h1
60px
h2
32px
h4
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 9.2x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 59

Color Palette

4 unique colors
2.04:1 Fail Light
#ffffff
Primary· 34.4%
#bbb4b2
Other· 3.3%
#0b0706
Background· 51.499999999999986%
#33241f
Secondary· 10.9%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

9 Resources

7
Scripts
2
Styles
2
Async
0
Defer

Top Script Sources

cdn.jsdelivr.net(2)googletagmanager.com(1)bugherd.com(1)static.everyaction.com(1)cdnjs.cloudflare.com(1)

Website Identity

Advancement Project

Advancement Project

Organization
advancementproject.org/
25 years old
Location detected: 🇺🇸 United Statesvia ip
Network Solutions, LLC📧 Microsoft 365en-US

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Last analyzed: 17 May 2026 at 15:27

Historical Analysis & Change Tracking