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advance-he.ac.uk

https://advance-he.ac.uk· First analyzed 01 May 2026· Updated 01 May 2026
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advance-he.ac.uk
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Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

162.159.136.54

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns11.dnsmadeeasy.com.ns14.dnsmadeeasy.com.ns15.dnsmadeeasy.com.ns10.dnsmadeeasy.com.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
806 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
606 KB
99 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Drupal

Technology Stack

6 Technologies Detected

Libraries

1
jQuery

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

C69/100
21
6
0
Meta Tags9/15
Content12/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
A
advance-he.ac.ukadvance-he.ac.uk

Home | Advance HE

Advance HE - We help higher education organisations be the best they can be, by unlocking the potential of their people.

Title Length17 chars

Recommended: 50-60 chars (~106px / 580px)

Description Length120 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    8 URLs

    8 sub-sitemaps

    robots.txt

    53 rules

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F33/100
    Bot Access
    20/25
    Machine Read.
    3/25
    Schema Data
    0/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:10%
    Words:3,074
    Token eff.:Poor Structure
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 6.7w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    87/100
    16
    Passed
    1
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    69/100
    A
    61 mg
    CO₂e / view
    606.3 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    70 mg
    vs
    Returning (cached)
    35 mg
    Annual (10K/mo)
    7.3 kg
    Emission Segments
    Data Center
    3 mg
    Network
    18 mg
    Device
    40 mg
    Resource Breakdown
    JavaScript
    229.7 KB
    Images
    215.7 KB
    CSS
    123.9 KB
    HTML
    23.3 KB
    Other
    13.7 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
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    D

    Security Score

    46%Poor
    Interactive

    HTTPS

    WAF

    34d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    06.03.2026

    Valid Until

    04.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    advance-he.ac.uk

    SHA-256 Fingerprint

    43:7F:CD:9F:7B:16:CE:04:34:7D:D4:4C:23:4D:66:33:5E:48:F5:42...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(must-revalidate, no-cache, private)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f50b70c3bf68fb4-BOS
    content-encoding
    ⚡ Brotli(br)
    content-language
    en
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    advancehe-ac-uk01i.mail.protection.outlook.com

    Domain Information

    advance-he.ac.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0

    Typography & Readability

    Arial

    WCAG AAA
    72/100
    Readability
    /30
    14/30

    12px · LH 1.81

    Hierarchy
    /20
    12/20
    WCAG
    /25
    24/25

    7.99:1 min contrast

    Performance
    /25
    22/25

    System fonts

    Heading Font

    Arial

    Sans0

    Body Font

    Arial

    Sans12px

    Contrast Ratio

    7.99:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~54 CPL

    Optimal (45–75)
    16px
    h1
    36px
    h2
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Wide line spacing (1.81). 1.4–1.6 is optimal for body text.

    ✅ Optimal line length: ~54 chars/line (ideal 45–75 CPL).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    Color Palette

    10 unique colors
    2.49:1 Fail Light
    #ffffff
    Background· 34.9%
    #a7a3a6
    Other· 8.2%
    #005870
    Primary· 20.8%
    #8a6654
    Secondary· 7.8%
    #252432
    Secondary· 7.7%
    #674c4d
    Secondary· 6.5%
    #42363e
    Text· 6.2%
    #1a4154
    Accent· 0.8%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    24 Resources

    20
    Scripts
    4
    Styles
    1
    Async
    0
    Defer

    Top Script Sources

    local(17)cookie-cdn.cookiepro.com(2)googletagmanager.com(1)

    Website Identity

    advance-he.ac.uk

    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en

    Sponsored

    Last analyzed: 01 May 2026 at 18:05

    Historical Analysis & Change Tracking