adpass.ru

https://adpass.ru· First analyzed 14 May 2026· Updated 14 May 2026

Export

adpass.ru

Mobile

Sponsored

Hosting Provider

LLC Baxet

IP Address

45.9.43.116

Site Location

🇷🇺 Russiavia phone

Server Location

🇷🇺 St Petersburg, Russia

ASN

AS198610

Organization

LLC Baxet

Server

Nginx

Nameservers

ns1.adpass.ru.ns2.adpass.ru.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

564 ms10%

Speed Index

733 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.2 MB

92 requests

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPress

Infrastructure

Hosting

LLC Baxet

Technology Stack

9 Technologies Detected

Plugins

24Liveblog Comments Like Dislike

CSS Frameworks

Libraries

UI Components

Web Servers

SEO Analysis

B76/100

Meta Tags13/15

Content11/12

Headings1/8

Technical24/25

E-E-A-T0/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

adpass.ruadpass.ru

ADPASS — контент-портал, посвященный маркетингу и рекламе

ADPASS это блог-платформа, созданная при поддержке ведущих рекламных ассоциаций АКАР, РАМУ и АРИР. Здесь вы можете бесплатно вести блог своей компании, изуча...

Description truncated.

Title Length57 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length273 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

38 URLs

38 sub-sitemaps

robots.txt

98 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100

Needs Work

6 10 1

Sponsored

AI & LLM Readiness

D47/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

4/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:5%

Words:736

Token eff.:Optimal

Depth:2/5

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary222w

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

20/100

528 mg

CO₂e / view

4.2 MB

Page Weight

15%

Cleaner Than

New Visitor

603 mg

Returning (cached)

301 mg

Annual (10K/mo)

63.3 kg

Emission Segments

Data Center

118 mg

Network

127 mg

Device

283 mg

Resource Breakdown

JavaScript

394.5 KB

Images

3.5 MB

CSS

229.4 KB

HTML

21.3 KB

Other

704 B

Green Hosting Not Verified

LLC Baxet

7 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

36%Critical

Interactive

HTTPS

No WAF

81d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

06.05.2026

Valid Until

04.08.2026

Subject Alternative Names (2)

adpass.ruwww.adpass.ru

SHA-256 Fingerprint

5F:92:BE:07:2B:AD:FB:7C:1F:5E:62:74:AB:88:3A:EB:4B:8A:C2:35...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

content-encoding

📦 Gzip(gzip)

content-length

21508

content-type

text/html; charset=UTF-8

date

Thu, 14 May 2026 03:09:03 GMT

link

<https://adpass.ru/wp-json/>; rel="https://api.w.org/", <htt...

server

nginx

Good Warning Issue

Email Infrastructure

Yandex Mail

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

mx.yandex.net

Domain Information

adpass.ru

Domain Age

9y 10m

Created

18.07.2016

Expires

18.07.2026

Registrar

RU-CENTER-RU

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

65/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, height=device-height, initial-scale=1, user-scalable=0, minimum-scale=1, maximum-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Graphik LCG

WCAG Partial

62/100

Readability

/30

18/30

32px · LH 1.08

Hierarchy

/20

10/20

WCAG

/25

16/25

1.47:1 min contrast

Performance

/25

18/25

1 font · 4 req

Heading Font

Graphik LCG

Body Font

Graphik LCG

Sans32px

Contrast Ratio

1.47:1

1 issue

Reading Comfort

Single Family

left aligned

45px

32px

✅ Excellent readability: 32px body text is ideal for all devices.

⚠️ Tight line spacing (1.08). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.5:1).

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 44

Color Palette

7 unique colors

2.28:1 Fail Light

#ffffff

Primary· 54.49999999999999%

#b2aaa7

Other· 7.4%

#f60000

Accent· 13.299999999999999%

#323c8a

Secondary· 10.9%

#dfe6e5

Secondary· 5.8%

#c6fd7e

Accent· 4.8%

#f7f0e8

Primary· 3.3%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

25 Resources

Scripts

Styles

Async

Defer

Top Script Sources

adpass.ru(9)yastatic.net(2)cdn.leadgenic.ru(2)mc.webvisor.org(1)cdn.jsdelivr.net(1)

Website Identity

ADPASS — контент-портал, посвященный маркетингу и рекламе

ADPASS это блог-платформа, созданная при поддержке ведущих рекламных ассоциаций АКАР, РАМУ и АРИР. Здесь вы можете бесплатно вести блог своей компании, изучать редакционные заметки, узнавать о главных событиях индустрии, смотреть видеоинтервью и дискуссии с лидерами рынка.

+79685461836

adpass.ru/

9 years old

Location detected: 🇷🇺 Russiavia phone

RU-CENTER-RU📧 Yandex Mailru

Social Profiles

YouTube Telegram

Sponsored

Last analyzed: 14 May 2026 at 03:09

Historical Analysis & Change Tracking