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adpass.ru

https://adpass.ru· First analyzed 14 May 2026· Updated 14 May 2026
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adpass.ru
Desktop screenshot of adpass.ru
Mobile screenshot of adpass.ru
Mobile

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Hosting Provider

IP Address

45.9.43.116

Site Location

🇷🇺 Russiavia phone

Server Location

🇷🇺 St Petersburg, Russia

ASN

AS198610

Organization

LLC Baxet

Server

Nginx

Nameservers

ns1.adpass.ru.ns2.adpass.ru.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
564 ms10%
Speed Index
733 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.2 MB
92 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPress
Infrastructure
Hosting
LLC Baxet

Technology Stack

9 Technologies Detected

SEO Analysis

B76/100
20
7
1
Meta Tags13/15
Content11/12
Headings1/8
Technical24/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
A
adpass.ruadpass.ru

ADPASS — контент-портал, посвященный маркетингу и рекламе

ADPASS это блог-платформа, созданная при поддержке ведущих рекламных ассоциаций АКАР, РАМУ и АРИР. Здесь вы можете бесплатно вести блог своей компании, изуча...

Description truncated.
Title Length57 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length273 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

38 URLs

38 sub-sitemaps

robots.txt

98 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
6 10 1

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
4/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:5%
Words:736
Token eff.:Optimal
Depth:2/5

Structured Data

3 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary222w
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
71/100
12
Passed
4
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
20/100
F
528 mg
CO₂e / view
4.2 MB
Page Weight
15%
Cleaner Than
New Visitor
603 mg
vs
Returning (cached)
301 mg
Annual (10K/mo)
63.3 kg
Emission Segments
Data Center
118 mg
Network
127 mg
Device
283 mg
Resource Breakdown
JavaScript
394.5 KB
Images
3.5 MB
CSS
229.4 KB
HTML
21.3 KB
Other
704 B
Green Hosting Not Verified
LLC Baxet
7 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

36%Critical
Interactive

HTTPS

No WAF

81d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

06.05.2026

Valid Until

04.08.2026

Subject Alternative Names (2)

adpass.ruwww.adpass.ru

SHA-256 Fingerprint

5F:92:BE:07:2B:AD:FB:7C:1F:5E:62:74:AB:88:3A:EB:4B:8A:C2:35...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-length
21508
content-type
text/html; charset=UTF-8
date
Thu, 14 May 2026 03:09:03 GMT
link
<https://adpass.ru/wp-json/>; rel="https://api.w.org/", <htt...
server
nginx
Good Warning Issue

Email Infrastructure

Yandex Mail

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

mx.yandex.net

Domain Information

adpass.ru

Domain Age
9y 10m

Created

18.07.2016

Expires

18.07.2026

Registrar

RU-CENTER-RU

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, height=device-height, initial-scale=1, user-scalable=0, minimum-scale=1, maximum-scale=1
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Graphik LCG

WCAG Partial
62/100
Readability
/30
18/30

32px · LH 1.08

Hierarchy
/20
10/20
WCAG
/25
16/25

1.47:1 min contrast

Performance
/25
18/25

1 font · 4 req

Heading Font

Graphik LCG

Body Font

Graphik LCG

Sans32px

Contrast Ratio

1.47:1

1 issue

Reading Comfort

Single Family

left aligned
45px
h4
32px
p

✅ Excellent readability: 32px body text is ideal for all devices.

⚠️ Tight line spacing (1.08). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.5:1).

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

7 unique colors
2.28:1 Fail Light
#ffffff
Primary· 54.49999999999999%
#b2aaa7
Other· 7.4%
#f60000
Accent· 13.299999999999999%
#323c8a
Secondary· 10.9%
#dfe6e5
Secondary· 5.8%
#c6fd7e
Accent· 4.8%
#f7f0e8
Primary· 3.3%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

25 Resources

18
Scripts
7
Styles
5
Async
2
Defer

Top Script Sources

adpass.ru(9)yastatic.net(2)cdn.leadgenic.ru(2)mc.webvisor.org(1)cdn.jsdelivr.net(1)

Website Identity

ADPASS — контент-портал, посвященный маркетингу и рекламе

ADPASS это блог-платформа, созданная при поддержке ведущих рекламных ассоциаций АКАР, РАМУ и АРИР. Здесь вы можете бесплатно вести блог своей компании, изучать редакционные заметки, узнавать о главных событиях индустрии, смотреть видеоинтервью и дискуссии с лидерами рынка.

Location detected: 🇷🇺 Russiavia phone
RU-CENTER-RU📧 Yandex Mailru

Social Profiles

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Last analyzed: 14 May 2026 at 03:09

Historical Analysis & Change Tracking