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adidas.de

https://adidas.de· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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adidas.de
Desktop screenshot of adidas.de
Mobile screenshot of adidas.de
Mobile

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Hosting Provider

adidas AG

IP Address

87.237.217.231

Site Location

🇩🇪 Germanyvia tld

Server Location

🇩🇪 Fürth, Germany

ASN

AS12337

Organization

adidas AG

Nameservers

udns1.cscdns.net.udns2.cscdns.uk.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
728 ms10%
Speed Index
946 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
107 KB
5 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
adidas AG

SEO Analysis

F36/100
10
9
1
Meta Tags4/15
Content5/12
Headings5/8
Technical10/21
E-E-A-T0/7
Images0/7
Links0/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
A
adidas.deadidas.de

adidas

No description available for this page.

Title Length6 chars

Recommended: 50-60 chars (~35px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing meta description — important for click-through rates in SERPs

10 issues found

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Local SEO

Local Search Readiness

3/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F32/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
5/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:47%
Words:198
Token eff.:Too Short
Sections/1K:10.1

Structured Data

No Schema

Citation Readiness

Opening Summary12w
Descriptive Headingsavg 4.5w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
9
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
78/100
A+
11 mg
CO₂e / view
106.9 KB
Page Weight
95%
Cleaner Than
New Visitor
12 mg
vs
Returning (cached)
6 mg
Annual (10K/mo)
1.3 kg
Emission Segments
Data Center
<0.001 g
Network
3 mg
Device
7 mg
Resource Breakdown
CSS
105.1 KB
HTML
1.8 KB
Green Hosting Verified
noris network AG
GWF Verified
2 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

36%Critical
Interactive

HTTPS

No WAF

187d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

15.04.2026

Valid Until

30.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.adidas.comadidasapp.api.adidas.com.cnadiportal-cloud.adidas.com.cnap.pss.adidas.comapi-akamai.marvin.adidas-group.comapi-canton-akamai.marvin.adidas-group.comapi-canton-akamai.marvintest.adidas-group.comapi-prod-adidas.adidas.com.cn+12 more

SHA-256 Fingerprint

05:22:53:C6:32:16:05:05:EE:A9:88:40:20:81:6F:4D:EC:B7:9B:01...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store, must-revalidate, max-age=0)
content-encoding
📦 Gzip(gzip)
content-length
1517
content-type
text/html
date
Sun, 26 Apr 2026 18:03:29 GMT
expires
0, Sun, 26 Apr 2026 18:03:29 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

adidas-de.mail.protection.outlook.com

Domain Information

adidas.de

Last Updated

21.06.2023

DNSSEC
Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
44/100
Not Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale = 1.0, maximum-scale=1.0, user-scalable=no
4 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

adineue

WCAG AAA
76/100
Readability
/30
25/30

20px · LH 1.40

Hierarchy
/20
12/20

1.25x ratio

WCAG
/25
24/25

21:1 min contrast

Performance
/25
15/25

1 font · 3 req

Heading Font

adineue

Sans25px

Body Font

adineue

Sans20px

Contrast Ratio

21:1

WCAG AAA (≥7:1)

Reading Comfort

~39 CPL

Narrow lines
25px
h1
23px
h3
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 21.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 51

Color Palette

9 unique colors
11.84:1 AAA Light
#ffffff
Background· 87.9%
#383739
Other· 1.8%

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Scripts & Styles

1 Resources

0
Scripts
1
Styles
0
Async
0
Defer

Top Script Sources

Website Identity

adidas.de

Location detected: 🇩🇪 Germanyvia tld
📧 Microsoft 365de

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Last analyzed: 26 Apr 2026 at 18:03

Historical Analysis & Change Tracking

adidas.de Technology Stack - Built With Various Technologies | StackOptic | StackOptic