adexchanger.com

https://adexchanger.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026

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adexchanger.com

Mobile

Sponsored

Hosting Provider

Pantheon

pantheon.io

IP Address

23.185.0.3

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

Server

Nginx

CDN

Fastly

Nameservers

darwin.ns.cloudflare.com.pam.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

788 ms10%

Speed Index

1.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

991 KB

101 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

AdExchanger 2023v0.0.1Custom

by Access Intelligence

Technology Stack

24 Technologies Detected

Plugins

Ai Osano Integration Ai Ad Management Ai Addsearch Integration Cm Network Bar Custom Users Order Frontend Reset Password Views2 Plugin Wp Email Ai Social Sharing Support Custom Onesignal Free Web Push Notifications

Duracelltomi Google Tag Manager

Analytics

Libraries

UI Components

CSS Frameworks

Tag Managers

Advertising

Web Servers

Customer Support

SEO Analysis

B71/100

Meta Tags7/15

Content6/12

Headings3/8

Technical24/25

E-E-A-T7/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile4/4

Indexability3/3

adexchanger.comadexchanger.com

AdExchanger | News and Views on Data-Driven Digital Advertising and...

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

Title truncated.

Title Length77 chars

Recommended: 50-60 chars (~466px / 580px)

Description Length92 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (77 chars, ~466px). Will be truncated in search results.
• Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

59 URLs

59 sub-sitemaps

robots.txt

20 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D49/100

Bot Access

18/25

Machine Read.

7/25

Schema Data

11/25

Citation

13/25

AI Bot Access

12/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:1,422

Token eff.:Optimal

Structured Data

5 JSON-LD

Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

41/100

123 mg

CO₂e / view

990.7 KB

Page Weight

70%

Cleaner Than

New Visitor

140 mg

Returning (cached)

70 mg

Annual (10K/mo)

14.7 kg

Emission Segments

Data Center

27 mg

Network

29 mg

Device

66 mg

Resource Breakdown

JavaScript

301.3 KB

Images

547.4 KB

CSS

66.8 KB

HTML

75.2 KB

Green Hosting Not Verified

Pantheon

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

No WAF

38d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.03.2026

Valid Until

01.06.2026

Subject Alternative Names (2)

adexchanger.comwww.adexchanger.com

SHA-256 Fingerprint

CF:EC:22:08:81:2C:78:7C:E3:C2:23:19:62:68:EE:FA:35:B4:E6:8C...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

821

cache-control

🟡 2 Hours(public, max-age=7200)

content-encoding

📦 Gzip(gzip)

content-length

76687

content-security-policy

frame-ancestors 'self';

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

MX Records (2)

us-smtp-inbound-1.mimecast.com

us-smtp-inbound-2.mimecast.com

Domain Information

adexchanger.com

Domain Age

17y 9m

Created

26.07.2008

Expires

26.07.2026

Last Updated

27.07.2025

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Osano

Cookie Consent Banner

Osano

GDPR Indicators

Cookie consent banner detected

CMP: Osano

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly7 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Source Code Pro + PT Serif

WCAG AA

58/100

Readability

/30

23/30

16px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

17/25

5.06:1 min contrast

Performance

/25

11/25

3 fonts · 1 req

Heading Font

Source Code Pro

Mono

Body Font

PT Serif

Serif16px

Contrast Ratio

5.06:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines

16px

32px

16px

Octave

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 25/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 25

Color Palette

10 unique colors

6.87:1 AA Light

#ffffff

Background· 60.6%

#555b61

Other· 3.2%

#3c404c

Secondary· 12.399999999999999%

#101b36

Accent· 4.8%

#7cd8e9

Accent· 3.6%

#f0ebe4

Secondary· 3.1%

#afdeef

Primary· 2%

#6fafac

Secondary· 2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OsanoMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

adexchanger.com(9)googletagmanager.com(4)d2hrivdxn8ekm8.cloudfront.net(3)cdn.userway.org(1)cmp.osano.com(1)

Website Identity

AdExchanger

Organization

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

www.adexchanger.com/

17 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Mimecasten-US

Social Profiles

Facebook X (Twitter)LinkedIn

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Last analyzed: 23 Apr 2026 at 19:04

Historical Analysis & Change Tracking