adcouncil.org

https://adcouncil.org· First analyzed 01 May 2026· Updated 01 May 2026

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adcouncil.org

Mobile

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Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

76.223.60.139

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Envoy

Nameservers

ns04.domaincontrol.com.ns03.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

819 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

49 KB

37 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Amazon Web Services (AWS)

Technology Stack

9 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Segment FullStory

CSS Frameworks

Fonts

Tag Managers

Advertising

SEO Analysis

B75/100

Meta Tags13/15

Content11/12

Headings8/8

Technical20/25

E-E-A-T0/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile2/4

Indexability3/3

adcouncil.orgadcouncil.org

Welcome to the Ad Council | The Ad Council

The Ad Council is a national, nonpartisan nonprofit that uses the power of communications to build social-impact campaigns addressing many of America’s most ...

Description truncated.

Title Length42 chars

Recommended: 50-60 chars (~252px / 580px)

Description Length191 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (6/8) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

93 URLs

93 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

16/100

Poor

4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

11/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:1,000

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary217w

Descriptive Headingsavg 3.2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

3/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

75/100

A+

5 mg

CO₂e / view

49.2 KB

Page Weight

95%

Cleaner Than

New Visitor

6 mg

Returning (cached)

3 mg

Annual (10K/mo)

600 g

Emission Segments

Data Center

<0.001 g

Network

2 mg

Device

3 mg

Resource Breakdown

Images

1.8 KB

HTML

45.9 KB

Other

1.5 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

No WAF

207d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.10.2025

Valid Until

24.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (10)

origin.ac-dotorg.ad-council.production.k2.m1.brightspot.cloudcms.ac-dotorg.ad-council.production.k2.m1.brightspot.cloudac-dotorg.ad-council.production.k2.m1.brightspot.cloudstatic.ac-dotorg.ad-council.production.k2.m1.brightspot.cloudverify.cms.ac-dotorg.ad-council.production.k2.m1.brightspot.cloudverify.origin.ac-dotorg.ad-council.production.k2.m1.brightspot.cloud*.origin.ac-dotorg.ad-council.production.k2.m1.brightspot.cloud*.ac-dotorg.ad-council.production.k2.m1.brightspot.cloud+2 more

SHA-256 Fingerprint

CB:58:7E:83:6E:88:DD:71:60:C1:C9:A2:E2:C1:FF:FD:A6:F0:16:06...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding

⚡ Brotli(br)

content-type

text/html;charset=UTF-8

date

Fri, 01 May 2026 05:38:33 GMT

server

istio-envoy

strict-transport-security

max-age=31536000; includeSubDomains

vary

Accept-Encoding

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

adcouncil-org.mail.protection.outlook.com

Domain Information

adcouncil.org

Domain Age

31 years

Created

05.05.1995

Expires

06.05.2028

Last Updated

07.08.2024

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner

CookieLaw

GDPR Indicators

Cookie consent banner detected

CMP: CookieLaw

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly19 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=5

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Arial

WCAG Partial

76/100

Readability

/30

26/30

20px · LH 1.60

Hierarchy

/20

12/20

1.6x ratio

WCAG

/25

17/25

1:1 min contrast

Performance

/25

21/25

System fonts

Heading Font

Arial

Sans32px

Body Font

Arial

Sans20px

Contrast Ratio

1:1

15 issues

Reading Comfort

~38 CPL

Narrow lines

32px

54px

32px

20px

Minor Second

Scale

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle FontsFlesch 55

Color Palette

13 unique colors

18.6:1 AAA Light

#ffffff

Background· 27.000000000000004%

#151215

Secondary· 5.3%

#85a3c2

Primary· 6.9%

#d0ab98

Secondary· 6.4%

#9e8a7f

Secondary· 6.4%

#876f6d

Secondary· 6.4%

#54779f

Secondary· 4.8%

#e6edef

Secondary· 4.2%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

MarketoEnterprise

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

16 Resources

Scripts

Styles

Async

Defer

Top Script Sources

ad-council.brightspotcdn.com(4)googletagmanager.com(3)munchkin.marketo.net(2)connect.facebook.net(2)snap.licdn.com(1)

Website Identity

The Ad Council

Organization

www.adcouncil.org/

31 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Microsoft 365en

Social Profiles

Facebook Instagram LinkedIn

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Last analyzed: 01 May 2026 at 05:39

Historical Analysis & Change Tracking