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adairs.com.au

https://adairs.com.au· First analyzed 02 May 2026· Updated 02 May 2026
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adairs.com.au
Desktop screenshot of adairs.com.au
Mobile screenshot of adairs.com.au
Mobile

Sponsored

Hosting Provider

Episerver AB

IP Address

217.114.94.2

Site Location

🇦🇺 Australiavia tld

Server Location

🇸🇪 Stockholm, Sweden

ASN

AS30811

Organization

Episerver AB

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1162.awsdns-17.org.ns-164.awsdns-20.com.ns-1680.awsdns-18.co.uk.ns-909.awsdns-49.net.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
128 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Optimizely CMS (Episerver)

Technology Stack

12 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Microsoft Advertising

Payments

1
Afterpay

CDN

1
Cloudflare

SEO Analysis

B78/100
23
7
0
Meta Tags14/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
A
adairs.com.auadairs.com.au

Adairs | Bedding, Bath, Homewares, Furniture, Storage & Kids

Browse our range of Bedding, Homewares, Furniture & more. Shop online or in-store today! Not a linen Lover? Join now to receive exclusive offers & a welcome ...

Description truncated.
Title Length60 chars

Recommended: 50-60 chars (~357px / 580px)

Description Length165 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    76 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    23/100
    Needs Work
    6 13

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    3/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:2,121
    Token eff.:Optimal
    Sections/1K:0.5

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary804w
    Descriptive Headingsavg 3.5w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    D
    54/100
    8
    Passed
    7
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    12/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    14/100
    F
    402 mg
    CO₂e / view
    3.2 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    460 mg
    vs
    Returning (cached)
    230 mg
    Annual (10K/mo)
    48.3 kg
    Emission Segments
    Data Center
    90 mg
    Network
    97 mg
    Device
    216 mg
    Resource Breakdown
    JavaScript
    707.1 KB
    Images
    2.1 MB
    CSS
    289.8 KB
    HTML
    51.6 KB
    Other
    1.6 KB
    Green Hosting Not Verified
    Episerver AB
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    30%Critical
    Critical / Transactional

    HTTPS

    WAF

    87d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    29.04.2026

    Valid Until

    28.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.adairs.com.au

    SHA-256 Fingerprint

    94:74:3B:6A:58:67:20:03:D4:9B:9C:5E:E9:C8:81:B6:9F:E6:BE:D5...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(no-cache, no-store)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f54cb595ef215b8-SJC
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    child-src 'self' blob: *.adairs.com.au; connect-src 'self' *...
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    mxa-008e2101.gslb.pphosted.com
    mxb-008e2101.gslb.pphosted.com

    Domain Information

    adairs.com.au

    Last Updated

    13.04.2026

    Registrar

    Domain Directors Pty Ltd trading as Instra

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly42 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Beausite-Slick + Beausite-Classic

    WCAG Partial
    66/100
    Readability
    /30
    18/30

    14px · LH 1.29

    Hierarchy
    /20
    16/20

    2.86x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 3 req

    Heading Font

    Beausite-Slick

    Sans40px

    Body Font

    Beausite-Classic

    Sans14px

    Contrast Ratio

    1:1

    5 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    40px
    h1
    36px
    h2
    28px
    h3
    12px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ⚠️ Tight line spacing (1.29). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.9x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    AAdobe FontsBuy on MyFonts

    Color Palette

    10 unique colors
    21:1 AAA Light
    #ffffff
    Background· 31.200000000000003%
    #000000
    Text· 9.5%
    #d9b340
    Accent· 23.1%
    #f2cc52
    Accent· 14.1%
    #a88a37
    Accent· 7.6%
    #bc9833
    Primary· 6.8%
    #f3e8cf
    Accent· 3%
    #caac53
    Accent· 1.9%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    Pinterest AdsMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    3

    Categories

    7

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    24 Resources

    20
    Scripts
    4
    Styles
    18
    Async
    1
    Defer

    Top Script Sources

    connect.facebook.net(3)s.pinimg.com(2)stellar-tracker.inside-graph.com(2)googletagmanager.com(2)s.apac01.idio.episerver.net(2)

    Website Identity

    Adairs

    Adairs

    Organization

    Adairs is your destination for luxury bedlinen, bedding, furniture, storage, homewares, kids & nursery. Browse our range & shop online or in store today.

    www.adairs.com.au/
    Location detected: 🇦🇺 Australiavia tld
    Domain Directors Pty Ltd trading as Instraen-AU

    Sponsored

    Last analyzed: 02 May 2026 at 05:59

    Historical Analysis & Change Tracking