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activisionblizzard.com

https://activisionblizzard.com· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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activisionblizzard.com
Desktop screenshot of activisionblizzard.com
Mobile screenshot of activisionblizzard.com
Mobile

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Hosting Provider

Akamai Technologies, Inc.

IP Address

23.210.18.17

Site Location

🇳🇱 Netherlandsvia ip

Server Location

🇳🇱 Schiphol, Netherlands

ASN

AS16625

Organization

Akamai Technologies, Inc.

Server

Apache

CDN

Akamai

WAF

Akamai

Nameservers

ns7-66.akam.net.ns1-181.akam.net.ns4-66.akam.net.ns5-65.akam.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
775 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.4 MB
78 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

6 Technologies Detected

CSS Frameworks

2
Tailwind CSS
Foundation

Libraries

1
jQueryv3.6.0

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Web Servers

1
Apachev2.4.6

SEO Analysis

B70/100
22
5
1
Meta Tags4/15
Content9/12
Headings3/8
Technical20/25
E-E-A-T7/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness2/4
Mobile4/4
Indexability3/3
A
activisionblizzard.comactivisionblizzard.com

Activision Blizzard | Home

No description available for this page.

Title Length26 chars

Recommended: 50-60 chars (~150px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing meta description — important for click-through rates in SERPs

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

348 URLs

robots.txt

Local SEO

Local Search Readiness

14/100
Poor
4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D58/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
5/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:5%
Words:425
Token eff.:Optimal
Sections/1K:7.1

Structured Data

1 JSON-LD
Person×1.3(min)Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary118w
Descriptive Headingsavg 3.7w
Canonical URL
Open Graph2/3
Twitter Card2/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
69/100
10
Passed
5
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
33/100
F
457 mg
CO₂e / view
4.4 MB
Page Weight
15%
Cleaner Than
New Visitor
522 mg
vs
Returning (cached)
261 mg
Annual (10K/mo)
54.8 kg
Emission Segments
Data Center
22 mg
Network
134 mg
Device
300 mg
Resource Breakdown
JavaScript
105.8 KB
Images
133.4 KB
CSS
4.1 MB
HTML
8.6 KB
Other
88.9 KB
Green Hosting Verified
Akamai Technologies, Inc.
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

56%Poor
Interactive

HTTPS

WAF

174d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

Valid From

22.10.2025

Valid Until

21.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

activision.com*.activision.com*.activisionblizzard.com*.activisionblizzardmedia.com*.callofduty.com*.callofdutyendowment.com*.callofdutyendowment.org*.callofdutyleague.com+12 more

SHA-256 Fingerprint

72:7B:69:8D:DB:7C:34:1B:5A:60:38:DA:2B:D0:52:D3:EE:42:DB:B0...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
connection
keep-alive
content-encoding
📦 Gzip(gzip)
content-length
8486
content-security-policy
frame-ancestors https://community.activisionblizzard.com
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-00381101.gslb.pphosted.com
mxa-00381101.gslb.pphosted.com

Domain Information

activisionblizzard.com

Domain Age
18y 5m

Created

28.11.2007

Expires

28.11.2026

Last Updated

27.10.2024

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
56/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Bebas Neue Book + Source Sans Pro

WCAG Partial
60/100
Readability
/30
22/30

20px · LH 1.30

Hierarchy
/20
17/20

4x ratio

WCAG
/25
12/25

1:1 min contrast

Performance
/25
9/25

3 fonts · 4 req

Heading Font

Bebas Neue Book

Sans80px

Body Font

Source Sans Pro

Sans20px

Contrast Ratio

1:1

14 issues

Reading Comfort

~42 CPL

Narrow lines
80px
h1
30px
h3
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 56

Color Palette

9 unique colors
Dark
#000000
Text· 10.2%
#171513
Primary· 46.3%
#86765f
Secondary· 7.1%
#f1efe8
Secondary· 7%
#37312b
Secondary· 6.3%
#625546
Secondary· 6.1%
#bcac91
Secondary· 4.8%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

22 Resources

12
Scripts
10
Styles
1
Async
3
Defer

Top Script Sources

local(8)googletagmanager.com(1)ajax.googleapis.com(1)activisionblizzard.com(1)cdn.cookielaw.org(1)

Website Identity

activisionblizzard.com

18 years old
Location detected: 🇳🇱 Netherlandsvia ip
MarkMonitor Inc.en

Sponsored

Last analyzed: 30 Apr 2026 at 00:14

Historical Analysis & Change Tracking