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action.nl

https://action.nl· First analyzed 29 May 2026· Updated 29 May 2026
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action.nl
Desktop screenshot of action.nl
Mobile screenshot of action.nl
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

52.233.164.195

Site Location

🇳🇱 Netherlandsvia tld

Server Location

🇳🇱 Amsterdam, Netherlands

ASN

AS8075

Organization

Microsoft Azure App Service (westeurope)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

nsauth03.solcon.nl.nsauth01.solcon.nl.nsauth02.solcon.nl.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
800 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
835 KB
84 requests

Image Optimization

Lazy LoadWebPResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Platform
Vercel
CDN
Cloudflare

Progressive Web App

Web Manifest

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Advertising

2
Google AdsSnapchat Pixel

Frameworks

1
Angular

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B75/100
24
4
1
Meta Tags13/15
Content8/12
Headings8/8
Technical20/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
A
action.nlaction.nl

Action Nederland: Kleine prijzen, grote glimlach | Action NL

6000+ producten in decoratie, schoonmaak, verzorging en meer ✓ Voor minder dan je verwacht ✓ Altijd dichtbij. Bekijk ons assortiment op de Action website > ...

Description truncated.
Title Length60 chars

Recommended: 50-60 chars (~348px / 580px)

Description Length216 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (127/129) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap
robots.txt

35 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
3 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
0/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:2,052
Token eff.:Optimal
Sections/1K:0.5
Depth:1/5

Structured Data

8 JSON-LD

Citation Readiness

Opening Summary51w
Descriptive Headingsavg 2.6w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
84/100
13
Passed
0
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
68/100
B
84 mg
CO₂e / view
835.5 KB
Page Weight
80%
Cleaner Than
New Visitor
96 mg
vs
Returning (cached)
48 mg
Annual (10K/mo)
10.1 kg
Emission Segments
Data Center
4 mg
Network
25 mg
Device
55 mg
Resource Breakdown
JavaScript
499.0 KB
Images
145.6 KB
CSS
31.3 KB
Fonts
57.1 KB
HTML
102.4 KB
Green Hosting Verified
Microsoft Azure
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

86%Very Good
Interactive

HTTPS

WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

05.05.2026

Valid Until

03.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

action.com*.action.com

SHA-256 Fingerprint

B5:BA:F3:2B:31:FD:7A:35:09:35:98:00:DD:F4:00:52:B3:8C:22:D9...

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HTTP Headers

Developer Console

age
1151
cache-control
🟡 0s(public, max-age=0, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
a03705178fd24225-EWR
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self' https://*.action.com https://*.conten...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

action-nl.mail.protection.outlook.com

Domain Information

action.nl

Domain Age
30y 3m

Created

06.02.1996

Last Updated

19.12.2014

Registrar

Solcon Internetdiensten B.V.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Ubuntu

WCAG Partial
68/100
Readability
/30
20/30

16px · LH 1.50

Hierarchy
/20
12/20

1x ratio · ✓ H1→H6

WCAG
/25
18/25

1.99:1 min contrast

Performance
/25
18/25

1 font · 4 req

Heading Font

Ubuntu

Sans16px

Body Font

Ubuntu

Sans16px

Contrast Ratio

1.99:1

11 issues

Reading Comfort

~39 CPL

Narrow lines
16px
h1
28px
h2
20px
h3
16px
p
Major Third
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 2.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFluid Type (rem)Flesch 0

Color Palette

9 unique colors
2.52:1 Fail Light
#ffffff
Background· 30.6%
#a3a3a3
Other· 27.3%
#8c6130
Primary· 8.6%
#19215d
Accent· 8.3%
#0a7794
Accent· 8.2%
#a88662
Secondary· 5.3%
#6b8b99
Secondary· 3.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

25 Resources

20
Scripts
5
Styles
15
Async
1
Defer

Top Script Sources

local(13)consent.cookiebot.com(2)gstatic.com(1)consentcdn.cookiebot.com(1)static.cloudflareinsights.com(1)

Website Identity

action.nl

30 years old
Location detected: 🇳🇱 Netherlandsvia tld
Solcon Internetdiensten B.V.📧 Microsoft 365nl-nl

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Last analyzed: 29 May 2026 at 16:54

Historical Analysis & Change Tracking

action.nl Technology Stack - Built With Angular, Next.js, Tailwind CSS, Google Analytics, Google Analytics 4 | StackOptic | StackOptic