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abrdn.com

https://abrdn.com· First analyzed 07 May 2026· Updated 07 May 2026
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abrdn.com
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Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

23.100.56.27

Site Location

🇮🇪 Irelandvia ip

Server Location

🇮🇪 Dublin, Ireland

ASN

AS8075

Organization

Microsoft Azure App Service (northeurope)

Server

Vercel

Nameservers

dns2.cscdns.net.dns1.cscdns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
674 ms10%
Speed Index
876 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
35 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
CMS
Sitecore
Infrastructure
Platform
Vercel
CDN
Vercel Image

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

5 Technologies Detected

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

C68/100
21
4
2
Meta Tags12/15
Content0/12
Headings7/8
Technical24/25
E-E-A-T2/7
Images3/7
Links4/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
A
abrdn.comabrdn.com

Aberdeen Group | Helping our customers achieve their financial goals

Aberdeen Group is a global investment company and asset manager committed to helping our customers achieve their financial goals.

Title Length68 chars

Recommended: 50-60 chars (~407px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (10 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (3/4) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

2 URLs

2 sub-sitemaps

robots.txt

18 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100
Poor
5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F35/100
Bot Access
20/25
Machine Read.
6/25
Schema Data
2/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:213
Token eff.:Too Short

Structured Data

1 JSON-LD
Organization×1.1

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
13
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
69/100
B
145 mg
CO₂e / view
1.4 MB
Page Weight
60%
Cleaner Than
New Visitor
165 mg
vs
Returning (cached)
83 mg
Annual (10K/mo)
17.3 kg
Emission Segments
Data Center
7 mg
Network
43 mg
Device
95 mg
Resource Breakdown
JavaScript
1.0 MB
Images
7.9 KB
CSS
250.0 KB
HTML
21.0 KB
Other
92.1 KB
Green Hosting Verified
Microsoft Azure
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

76%Good
Interactive

HTTPS

No WAF

81d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

28.04.2026

Valid Until

27.07.2026

Subject Alternative Names (1)

www.aberdeeninvestments.com

SHA-256 Fingerprint

7E:AA:A4:98:92:00:8F:D0:C3:8F:8A:12:E7:2D:DB:80:E3:0B:CC:C6...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
12
cache-control
🟡 0s(public, max-age=0, must-revalidate)
content-encoding
⚡ Brotli(br)
content-security-policy
frame-ancestors 'self' https://pages.sitecorecloud.io connec...
content-type
text/html; charset=utf-8
date
Wed, 06 May 2026 22:00:54 GMT
Good Warning Issue

Email Infrastructure

Mimecast

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

eu-smtp-inbound-1.mimecast.com
eu-smtp-inbound-2.mimecast.com

Domain Information

abrdn.com

Domain Age
5y 9m

Created

28.07.2020

Expires

28.07.2026

Last Updated

24.07.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly159 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

SharpSans

WCAG Partial
78/100
Readability
/30
23/30

16px · LH 1.50

Hierarchy
/20
17/20

3.5x ratio

WCAG
/25
18/25

1.43:1 min contrast

Performance
/25
20/25

1 font · 2 req

Heading Font

SharpSans

Sans56px

Body Font

SharpSans

Sans16px

Contrast Ratio

1.43:1

4 issues

Reading Comfort

~37 CPL

Narrow lines
56px
h1
42px
h2
24px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 36/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.4:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.5x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 36

Color Palette

12 unique colors
4.99:1 AA Light
#ffffff
Background· 36.2%
#667270
Other· 5.7%
#1c2939
Primary· 11%
#bbd0e3
Secondary· 6.6%
#a0b5ce
Secondary· 6.6%
#babfc8
Secondary· 6.3%
#4f4d3c
Border· 5.8%
#3d2d1c
Secondary· 5.5%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

18 Resources

17
Scripts
1
Styles
1
Async
15
Defer

Top Script Sources

local(14)googletagmanager.com(1)cdn-ukwest.onetrust.com(1)cdn.evgnet.com(1)

Website Identity

Aberdeen Group plc

Organization
www.aberdeeninvestments.com/
5 years old
Location detected: 🇮🇪 Irelandvia ip
CSC Corporate Domains, Inc.📧 Mimecasten-gb

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Last analyzed: 07 May 2026 at 00:04

Historical Analysis & Change Tracking