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aboutwayfair.com

https://aboutwayfair.com· First analyzed 21 May 2026· Updated 21 May 2026
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aboutwayfair.com
Desktop screenshot of aboutwayfair.com
Mobile screenshot of aboutwayfair.com
Mobile

Sponsored

Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

35.190.81.66

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Kansas City, United States

ASN

AS396982

Organization

Google Cloud

Server

N/A

Nameservers

dns1.p07.nsone.net.dns2.p07.nsone.net.dns3.p07.nsone.net.dns4.p07.nsone.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
730 ms10%
Speed Index
949 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
40 KB
20 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Google Cloud Platform

Technology Stack

6 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Segment

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

SEO Analysis

B77/100
23
4
0
Meta Tags14/15
Content11/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images7/7
Links4/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
A
aboutwayfair.comaboutwayfair.com

About Wayfair | Learn More About The Company

Read more about Wayfair's mission, values, leadership, sustainability commitments, DEI, corporate responsibilities, careers, and more.

Title Length44 chars

Recommended: 50-60 chars (~276px / 580px)

Description Length134 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    166 URLs

    166 sub-sitemaps

    robots.txt

    2 rules

    Local SEO

    Local Search Readiness

    5/100
    Poor
    2 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F36/100
    Bot Access
    20/25
    Machine Read.
    9/25
    Schema Data
    0/25
    Citation
    7/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:1,078
    Token eff.:Optimal

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 3w
    Canonical URL
    Open Graph0/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    12
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    91/100
    A+
    4 mg
    CO₂e / view
    40.3 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    5 mg
    vs
    Returning (cached)
    2 mg
    Annual (10K/mo)
    492 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    1 mg
    Device
    3 mg
    Resource Breakdown
    Images
    2.2 KB
    Fonts
    1.2 KB
    HTML
    36.4 KB
    Other
    600 B
    Green Hosting Verified
    Google Cloud
    GWF Verified
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    55d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    16.04.2026

    Valid Until

    15.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    aboutwayfair.atwww.aboutwayfair.chwww.aboutwayfair.comwww.aboutwayfair.atwww.aboutwayfair.ieaboutwayfair.ieaboutwayfair.comwww.aboutwayfair.co.uk+12 more

    SHA-256 Fingerprint

    F7:C2:B8:1D:70:D6:32:FE:3D:08:B1:0B:34:4C:13:E3:57:8D:24:D7...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
    cache-control
    🟡 120s(max-age=120)
    content-encoding
    📦 Gzip(gzip)
    content-length
    36937
    content-type
    text/html;charset=UTF-8
    date
    Thu, 21 May 2026 14:13:58 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    0

    SPF
    DKIM
    DMARC

    Domain Information

    aboutwayfair.com

    Domain Age
    5y 7m

    Created

    19.10.2020

    Expires

    19.10.2026

    Last Updated

    17.09.2024

    Registrar

    MarkMonitor Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=5
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Arial

    WCAG Partial
    80/100
    Readability
    /30
    24/30

    18px · LH 1.67

    Hierarchy
    /20
    18/20

    2.22x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    22/25

    System fonts

    Heading Font

    Arial

    Sans40px

    Body Font

    Arial

    Sans18px

    Contrast Ratio

    1:1

    1 issue

    Reading Comfort

    Single Font Family

    left aligned
    40px
    h1
    52px
    h2
    Perfect Fourth
    Scale

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ⚠️ Hard to read: Flesch score 45/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    GGoogle FontsFlesch 45

    Color Palette

    13 unique colors
    14.64:1 AAA Light
    #ffffff
    Background· 29.9%
    #29282c
    Other· 4.9%
    #e6d8fd
    Primary· 7.4%
    #8b6e66
    Secondary· 6%
    #cec4c3
    Secondary· 4.9%
    #513737
    Secondary· 3.7%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    8 Resources

    6
    Scripts
    2
    Styles
    4
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(2)cdn.aboutwayfair.com(2)google-analytics.com(1)cdn.cookielaw.org(1)

    Website Identity

    aboutwayfair.com

    5 years old
    Location detected: 🇺🇸 United Statesvia ip
    MarkMonitor Inc.en

    Sponsored

    Last analyzed: 21 May 2026 at 14:15

    Historical Analysis & Change Tracking