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aboutamazon.co.uk

https://aboutamazon.co.uk· First analyzed 02 May 2026· Updated 02 May 2026
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aboutamazon.co.uk
Desktop screenshot of aboutamazon.co.uk
Mobile screenshot of aboutamazon.co.uk
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.33.235.76

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇺🇸 New York, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

CDN

CloudFront

Nameservers

ns-611.awsdns-12.net.ns-1313.awsdns-36.org.ns-156.awsdns-19.com.ns-2035.awsdns-62.co.uk.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
14.8 MB
106 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

2 Technologies Detected

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

SEO Analysis

C67/100
21
7
0
Meta Tags9/15
Content9/12
Headings6/8
Technical21/25
E-E-A-T0/7
Images4/7
Links2/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
A
aboutamazon.co.ukaboutamazon.co.uk

About Amazon

Your source for official news, original stories, product or service announcements, and other important information about Amazon in the UK.

Title Length12 chars

Recommended: 50-60 chars (~77px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    132 URLs

    132 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    11/100
    Poor
    3 14 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    2/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:2%
    Words:749
    Token eff.:Optimal
    Depth:2/5

    Structured Data

    1 JSON-LD
    WebSite

    Citation Readiness

    Opening Summary28w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    13
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    37/100
    F
    1.53 g
    CO₂e / view
    14.8 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.75 g
    vs
    Returning (cached)
    874 mg
    Annual (10K/mo)
    183.5 kg
    Emission Segments
    Data Center
    75 mg
    Network
    449 mg
    Device
    1.00 g
    Resource Breakdown
    JavaScript
    13.5 MB
    Images
    1.4 KB
    CSS
    296.9 KB
    Fonts
    919.6 KB
    HTML
    47.0 KB
    Other
    555 B
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    237d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    26.11.2025

    Valid Until

    25.12.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    prod.eu-west-2.about.gca.amazon.dev*.aboutamazon.co.uk

    SHA-256 Fingerprint

    77:9E:D4:F7:0F:BF:10:E3:C7:64:02:1D:57:11:FC:6D:E1:53:C8:F9...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    272
    cache-control
    🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Sat, 02 May 2026 01:37:22 GMT
    link
    </_next/static/media/06389fc2ceb131fb.p.woff>; rel=preload; ...
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    80

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    Domain Information

    aboutamazon.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    TrustArc

    Cookie Consent Banner
    TrustArc
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: TrustArc
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    62/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    AmazonEmber

    WCAG AAA
    76/100
    Readability
    /30
    16/30

    12px · LH 1.50

    Hierarchy
    /20
    19/20

    2.33x ratio · ✓ H1→H6

    WCAG
    /25
    25/25

    13.2:1 min contrast

    Performance
    /25
    16/25

    1 font · 14 req

    Heading Font

    AmazonEmber

    Sans28px

    Body Font

    AmazonEmber

    Sans12px

    Contrast Ratio

    13.2:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~50 CPL

    Optimal (45–75)
    28px
    h1
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~50 chars/line (ideal 45–75 CPL).

    ❌ Very complex text: Flesch score 17/100. Consider shorter sentences and simpler words.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 13.2:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    Buy on MyFontsFluid Type (rem)Flesch 17

    Color Palette

    10 unique colors
    Light
    #ffffff
    Background· 67.3%
    #0879fe
    Primary· 11.100000000000001%
    #5d514c
    Secondary· 5.3%
    #a0948b
    Secondary· 4.3%
    #eff2f3
    Secondary· 3.2%
    #9cb2c9
    Secondary· 2.3%
    #c2cfd9
    Secondary· 2.3%
    #4c8fde
    Accent· 2%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    TrustArcEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    2

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    20 Resources

    15
    Scripts
    5
    Styles
    14
    Async
    0
    Defer

    Top Script Sources

    local(7)consent.trustarc.com(4)youtube.com(2)cdn1.adoberesources.net(1)assets.adobedtm.com(1)

    Website Identity

    About Amazon UK

    www.aboutamazon.co.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    en

    Sponsored

    Last analyzed: 02 May 2026 at 01:42

    Historical Analysis & Change Tracking