abi.org.uk

https://abi.org.uk· First analyzed 26 Apr 2026· Updated 26 Apr 2026

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abi.org.uk

Mobile

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Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.18.3.79

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

matias.ns.cloudflare.com.zoe.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.0 s10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.4 MB

43 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

9 Technologies Detected

Analytics

UI Components

CSS Frameworks

Icon Libraries

Tag Managers

Advertising

CDN

SEO Analysis

C63/100

Meta Tags7/15

Content10/12

Headings3/8

Technical20/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

abi.org.ukabi.org.uk

Home | ABI

The ABI is the voice of the UK’s world-leading insurance and long-term savings industry.

Title Length10 chars

Recommended: 50-60 chars (~60px / 580px)

Description Length88 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

10 issues found

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Crawlability

Sitemap

Type: standard

2,890 URLs

robots.txt

8 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100

Poor

5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D42/100

Bot Access

19/25

Machine Read.

7/25

Schema Data

3/25

Citation

13/25

AI Bot Access

13/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:8%

Words:2,678

Token eff.:Optimal

Structured Data

1 JSON-LD

WebSiteSearchAction

Citation Readiness

Opening Summary180w

Descriptive Headingsavg 3.4w

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

55/100

250 mg

CO₂e / view

2.4 MB

Page Weight

30%

Cleaner Than

New Visitor

286 mg

Returning (cached)

143 mg

Annual (10K/mo)

30.0 kg

Emission Segments

Data Center

12 mg

Network

73 mg

Device

164 mg

Resource Breakdown

JavaScript

495.4 KB

Images

1.9 MB

CSS

71.8 KB

HTML

11.1 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

18.03.2026

Valid Until

16.06.2026

Subject Alternative Names (1)

www.abi.org.uk

SHA-256 Fingerprint

65:9F:D2:BA:D9:8A:32:FE:71:D0:BD:92:F0:B7:3B:B6:50:0D:6B:E3...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

access-control-allow-origin

access-control-expose-headers

Request-Context

cache-control

🔴 No Cache(no-cache, no-store)

cf-cache-status

DYNAMIC

cf-ray🇺🇸 Dallas

9f2935b2fcf8e942-DFW

content-encoding

📦 Gzip(gzip)

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

abi-org-uk.mail.protection.outlook.com

Domain Information

abi.org.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly25 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Arial

WCAG Partial

68/100

Readability

/30

24/30

16px · LH 1.50

Hierarchy

/20

8/20

WCAG

/25

17/25

1.96:1 min contrast

Performance

/25

19/25

System fonts

Heading Font

Arial

Sans

Body Font

Arial

Sans16px

Contrast Ratio

1.96:1

10 issues

Reading Comfort

~39 CPL

Narrow lines

24px

22px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 18/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 2.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Flesch 18

Color Palette

9 unique colors

5.32:1 AA Light

#ffffff

Background· 58.9%

#656e5e

Secondary· 3.6%

#562f64

Primary· 7.3%

#d3cdc5

Secondary· 5.4%

#eae3da

Secondary· 4.9%

#353b2a

Secondary· 4.6%

#472455

Primary· 1.9%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

16 Resources

Scripts

Styles

Async

Defer

Top Script Sources

maps.googleapis.com(3)googletagmanager.com(2)consent.cookiebot.com(2)local(2)gstatic.com(1)

Website Identity

Home | ABI

The ABI is the voice of the UK’s world-leading insurance and long-term savings industry.

www.abi.org.uk/

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en-GB

Social Profiles

Facebook X (Twitter)Instagram LinkedIn

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Last analyzed: 26 Apr 2026 at 23:02

Historical Analysis & Change Tracking