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99signals.com

https://99signals.com· First analyzed 22 May 2026· Updated 22 May 2026
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99signals.com
Desktop screenshot of 99signals.com
Mobile screenshot of 99signals.com
Mobile

Sponsored

Hosting Provider

GoDaddy
godaddy.com

IP Address

184.168.109.2

Site Location

🇸🇬 Singaporevia ip

Server Location

🇸🇬 Singapore, Singapore

ASN

AS26496

Organization

GoDaddy.com, LLC

Server

Apache

Nameservers

ns09.domaincontrol.com.ns10.domaincontrol.com.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
44 KB
57 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Newspaperv12.7.5Custom
by tagDiv
View Theme

Technology Stack

13 Technologies Detected

Plugins

5
Feature A Page WidgetTable Of Contents PlusAffiliate Plugin 329Td ComposerTd Standard Pack

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQuery

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Web Servers

1
Apache

Languages

1
PHPv8.1.34

SEO Analysis

B77/100
23
9
0
Meta Tags15/15
Content10/12
Headings3/8
Technical18/25
E-E-A-T3/7
Images7/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
9
99signals.com99signals.com

99signals | AI, Search, and Marketing by Sandeep Mallya

99signals is a marketing blog by Sandeep Mallya covering AI, search, and practical strategies shaped by real-world results.

Title Length55 chars

Recommended: 50-60 chars (~326px / 580px)

Description Length123 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    4 URLs

    4 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    7/100
    Poor
    2 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D48/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    0/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:2,165
    Token eff.:Optimal
    Sections/1K:0.5

    Structured Data

    Microdata

    Citation Readiness

    Opening Summary42w
    Descriptive Headingsavg 9.3w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    70/100
    10
    Passed
    5
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    9/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    63/100
    A+
    6 mg
    CO₂e / view
    44.1 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    6 mg
    vs
    Returning (cached)
    3 mg
    Annual (10K/mo)
    660 g
    Emission Segments
    Data Center
    1 mg
    Network
    1 mg
    Device
    3 mg
    Resource Breakdown
    Images
    342 B
    Fonts
    2.5 KB
    HTML
    41.3 KB
    Green Hosting Not Verified
    GoDaddy
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    0%Critical
    Critical / Transactional

    HTTPS

    No WAF

    35d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    29.03.2026

    Valid Until

    27.06.2026

    Subject Alternative Names (7)

    99signals.comautodiscover.99signals.comcpanel.99signals.commail.99signals.comwebdisk.99signals.comwebmail.99signals.comwww.99signals.com

    SHA-256 Fingerprint

    BB:68:C2:9D:8B:BC:35:06:47:49:99:5A:CB:EF:10:D1:F2:F1:E3:BD...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    content-encoding
    📦 Gzip(gzip)
    content-length
    41975
    content-type
    text/html; charset=UTF-8
    date
    Fri, 22 May 2026 13:53:22 GMT
    link
    <https://www.99signals.com/wp-json/>; rel="https://api.w.org...
    server
    Apache
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    45

    SPF
    DKIM
    DMARC

    MX Records (1)

    mail.99signals.com

    Domain Information

    99signals.com

    Domain Age
    10y 4m

    Created

    12.01.2016

    Expires

    12.01.2027

    Last Updated

    12.01.2026

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    76/100
    Mobile Friendly30 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Open Sans Regular + Inter

    WCAG Partial
    68/100
    Readability
    /30
    20/30

    14px · LH 1.50

    Hierarchy
    /20
    16/20

    3.93x ratio

    WCAG
    /25
    18/25

    1.88:1 min contrast

    Performance
    /25
    14/25

    4 fonts · 1 req

    Heading Font

    Open Sans Regular

    Sans55px

    Body Font

    Inter

    Sans14px

    Contrast Ratio

    1.88:1

    1 issue

    Reading Comfort

    ~44 CPL

    Narrow lines
    55px
    h1
    46px
    h3
    20px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 27/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.9:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.9x larger than body text.

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 27

    Color Palette

    12 unique colors
    Light
    #ffffff
    Background· 67.6%
    #699882
    Primary· 4.4%
    #0b2346
    Accent· 4.1%
    #0c1337
    Accent· 4%
    #d2c7b1
    Secondary· 3.6%
    #103d5b
    Accent· 2.9%
    #291533
    Secondary· 2.8%
    #ab3e23
    Accent· 2.4%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Social Media

    1
    Pinterest WidgetsFree

    Social widgets and sharing tools

    2

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    26 Resources

    17
    Scripts
    9
    Styles
    3
    Async
    1
    Defer

    Top Script Sources

    99signals.com(14)app.poper.ai(1)googletagmanager.com(1)app.pagetest.ai(1)

    Website Identity

    99signals.com

    10 years old
    Location detected: 🇸🇬 Singaporevia ip
    GoDaddy.com, LLCen

    Sponsored

    Last analyzed: 22 May 2026 at 13:53

    Historical Analysis & Change Tracking