Back to Search
97thfloor.com favicon

97thfloor.com

https://97thfloor.com· First analyzed 27 May 2026· Updated 27 May 2026
Export
97thfloor.com
Desktop screenshot of 97thfloor.com
Mobile screenshot of 97thfloor.com
Mobile

Sponsored

Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.10

Site Location

🇺🇸 Lehi, United Statesvia schema

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-684.awsdns-21.net.ns-1339.awsdns-39.org.ns-1709.awsdns-21.co.uk.ns-241.awsdns-30.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
396 ms10%
Speed Index
515 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
53 KB
86 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
twentytwentyfive

Technology Stack

21 Technologies Detected

Plugins

6
Oxygen
OxymadeOxyextras
WP Rocket
WooCommerce
Yoast SEO

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Libraries

1
jQueryv3.7.1

Other

1
Chart.js

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Other

1
VWO

CDN

1
Cloudflare

SEO Analysis

A80/100
21
7
0
Meta Tags12/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness2/4
Mobile3/4
Indexability3/3
9
97thfloor.com97thfloor.com

97th Floor | Digital Marketing Agency

97th Floor is a digital marketing agency that grows brands through advertising, SEO, content marketing & design. We're the partner you need to grow faster.

Title Length37 chars

Recommended: 50-60 chars (~219px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    9 URLs

    9 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    35/100
    Needs Work
    8 14 1

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    11/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:996
    Token eff.:Optimal

    Structured Data

    9 JSON-LD
    Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 6.3w
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    12
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    73/100
    A+
    5 mg
    CO₂e / view
    53.3 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    6 mg
    vs
    Returning (cached)
    3 mg
    Annual (10K/mo)
    648 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    2 mg
    Device
    4 mg
    Resource Breakdown
    Images
    17.4 KB
    HTML
    35.5 KB
    Other
    389 B
    Green Hosting Verified
    Google Cloud
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Static / Informational

    HTTPS

    WAF

    78d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    16.05.2026

    Valid Until

    14.08.2026

    Subject Alternative Names (1)

    97thfloor.com

    SHA-256 Fingerprint

    0D:19:D0:08:DE:E5:C0:98:39:52:B1:3E:37:55:72:63:F9:AE:45:B0...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray
    a0257148fc86df3f-EWR
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    date
    Wed, 27 May 2026 13:42:23 GMT
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (4)

    aspmx3.googlemail.com
    alt2.aspmx.l.google.com
    aspmx2.googlemail.com
    alt1.aspmx.l.google.com

    Domain Information

    97thfloor.com

    Domain Age
    20y 7m

    Created

    12.10.2005

    Expires

    12.10.2030

    Last Updated

    20.12.2022

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    76/100
    Mobile Friendly71 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    manrope-bold + cambria

    WCAG Partial
    74/100
    Readability
    /30
    24/30

    17px · LH 1.61

    Hierarchy
    /20
    19/20

    2.82x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    3.42:1 min contrast

    Performance
    /25
    14/25

    3 fonts · 4 req

    Heading Font

    manrope-bold

    Sans48px

    Body Font

    cambria

    Serif17px

    Contrast Ratio

    3.42:1

    21 issues

    Reading Comfort

    Sans Headlines + Serif Body

    left aligned
    48px
    h1
    55px
    h2
    30px
    h3
    24px
    h4

    ✅ Excellent readability: 17px body text is ideal for all devices.

    ⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 3.4:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    Buy on MyFontsFluid Type (rem)Flesch 52

    Color Palette

    5 unique colors
    Light
    #b8b0ac
    Secondary· 4.1%
    #f9faf4
    Background· 72.5%
    #de3f30
    Primary· 10.7%
    #371e22
    Primary· 6.7%
    #dff0e9
    Secondary· 6.1%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    AdRollMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    5

    Categories

    8

    Total Tools

    1

    Enterprise

    5

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    20 Resources

    20
    Scripts
    0
    Styles
    13
    Async
    0
    Defer

    Top Script Sources

    snap.licdn.com(6)googletagmanager.com(3)connect.facebook.net(2)js-na2.hs-scripts.com(1)js-na2.hs-banner.com(1)

    Website Identity

    97th Floor

    97th Floor

    Organization

    Strategic digital advertising campaigns that drive qualified traffic and measurable ROI across platforms like Google Ads, Meta, and LinkedIn.

    97thfloor.com/
    20 years old

    2600 W Executive Pkwy #140, Lehi

    84043, Lehi, UT

    US

    Location detected: 🇺🇸 United States, Lehivia schema
    GoDaddy.com, LLC📧 Google Workspaceen-USEst. 2005

    Social Profiles

    X (Twitter)LinkedIn

    Sponsored

    Last analyzed: 27 May 2026 at 13:43

    Historical Analysis & Change Tracking

    97thfloor.com Technology Stack - Built With jQuery, Chart.js, AOS (Animate On Scroll), Tailwind CSS, Font Awesome | StackOptic | StackOptic