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72point.com

https://72point.com· First analyzed 20 May 2026· Updated 20 May 2026
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72point.com
Desktop screenshot of 72point.com
Mobile screenshot of 72point.com
Mobile

Sponsored

Hosting Provider

Sucuri

IP Address

192.124.249.14

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Menifee, United States

ASN

AS30148

Organization

Sucuri

Server

Sucuri/Cloudproxy

CDN

Sucuri

WAF

Sucuri

Nameservers

lochlan.ns.cloudflare.com.melody.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
711 ms10%
Speed Index
924 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3 MB
144 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
uncodeCustom

Technology Stack

15 Technologies Detected

Plugins

6
Contact Form 7
Revslider
WPML
Yoast SEO
Gutenberg
WPML

Libraries

1
jQueryv3.7.1

Other

1
GSAP

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Analytics

1
Google Analytics

Marketing

1
HubSpot

Security

1
Sucuri

Customer Support

1
Zendesk

SEO Analysis

B79/100
22
7
1
Meta Tags12/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T0/7
Images2/7
Links4/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
7
72point.com72point.com

Creative PR Agency London | Unrivalled Media Distribution | 72Point

72Point is an award-winning London public relations company. Click here if you want to put your product or brand at the heart of the nations conversations.

Title Length67 chars

Recommended: 50-60 chars (~394px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (29/52) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

7 rules

Local SEO

Local Search Readiness

16/100
Poor
5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
4/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:1,166
Token eff.:Optimal
Sections/1K:1.7

Structured Data

4 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary13w
Descriptive Headingsavg 3.9w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
12
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
18/100
F
376 mg
CO₂e / view
3.0 MB
Page Weight
30%
Cleaner Than
New Visitor
430 mg
vs
Returning (cached)
215 mg
Annual (10K/mo)
45.1 kg
Emission Segments
Data Center
84 mg
Network
90 mg
Device
202 mg
Resource Breakdown
JavaScript
723.7 KB
Images
1.9 MB
CSS
346.5 KB
Fonts
1.2 KB
HTML
28.8 KB
Other
2.3 KB
Green Hosting Not Verified
Sucuri
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

26%Critical
Interactive

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Starfield Technologies, Inc.

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

20.05.2026

Valid Until

18.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

72point.comwww.72point.com

SHA-256 Fingerprint

79:3C:72:56:74:EB:93:25:BA:16:73:2B:45:07:D1:C6:E4:CF:F6:9B...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=2592000, h3-29=":443"; ma=2592000
content-encoding
📦 Gzip(gzip)
content-length
29141
content-type
text/html; charset=UTF-8
date
Wed, 20 May 2026 14:34:21 GMT
link
<https://www.72point.com/wp-json/>; rel="https://api.w.org/"...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

72point-com.mail.protection.outlook.com

Domain Information

72point.com

Domain Age
25y 8m

Created

25.09.2000

Expires

25.09.2028

Last Updated

11.09.2023

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly13 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

-apple-system

WCAG Partial
73/100
Readability
/30
21/30

16px · LH 1.75

Hierarchy
/20
19/20

3.88x ratio · ✓ H1→H6

WCAG
/25
17/25

1.09:1 min contrast

Performance
/25
16/25

System fonts

Heading Font

-apple-system

Sans62px

Body Font

-apple-system

Sans16px

Contrast Ratio

1.09:1

17 issues

Reading Comfort

~75 CPL

Wide lines
62px
h1
62px
h2
20px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Wide lines: ~75 chars/line. Use max-width: 65ch for comfortable reading.

⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.9x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)Flesch 51

Color Palette

7 unique colors
2.85:1 Fail Light
#999999
Other· 82%
#ffffff
Background· 16.7%
#700c10
Primary· 0.4%
#d7cdcd
Secondary· 0.3%
#d7999c
Secondary· 0.2%
#9f5c5f
Secondary· 0.2%

Business & Marketing Stack

3 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

3

Categories

3

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
5
Async
2
Defer

Top Script Sources

72point.com(8)cxppgbr1rdrect01sa02cdn-endpoint.azureedge.net(1)js-eu1.hsadspixel.net(1)js-eu1.hs-banner.com(1)js-eu1.hscollectedforms.net(1)

Website Identity

Creative PR Agency London | Unrivalled Media Distribution | 72Point

72Point is an award-winning London public relations company. Click here if you want to put your product or brand at the heart of the nations conversations.

hello@72point.com
www.72point.com/
25 years old
Location detected: 🇺🇸 United Statesvia ip
GoDaddy.com, LLC📧 Microsoft 365en-gb

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Last analyzed: 20 May 2026 at 14:34

Historical Analysis & Change Tracking