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686.com

https://686.com· First analyzed 12 May 2026· Updated 12 May 2026
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686.com
Desktop screenshot of 686.com
Mobile screenshot of 686.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns0.dnsmadeeasy.com.ns4.dnsmadeeasy.com.ns1.dnsmadeeasy.com.ns3.dnsmadeeasy.com.+1 more

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.6 MB
329 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
MAY 5 - ANYTHING PANTSCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoUpsell & Cross SellFacebook ChannelInstagram Shopping+1 more

Technology Stack

18 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Fonts

2
Google FontsAdobe Fonts (Typekit)

Advertising

2
Google AdsMicrosoft Advertising

Libraries

1
jQueryv3.5.1

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Other

1
Google Optimize

Reviews

1
Yotpo

Payments

1
Klarna

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C67/100
23
2
3
Meta Tags8/15
Content3/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
6
686.com686.com

686 Technical Apparel — Outdoor, Snowboard, and Ski Gear –...

686 creates innovative products to help you reach your summit—whatever that may be. Our gear spans winter outerwear for snowboarding and skiing to technical ...

Title truncated. Description truncated.
Title Length75 chars

Recommended: 50-60 chars (~460px / 580px)

Description Length188 chars

Recommended: 120-160 chars

Issues (3)

  • • Title is too long (75 chars, ~460px). Will be truncated in search results.
  • • Very thin content (11 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

158 rules

Sitemap reference found

Local SEO

Local Search Readiness

23/100
Needs Work
6 13

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AI & LLM Readiness

D43/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
7/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:5,269
Token eff.:Excessive

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
59/100
8
Passed
4
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
7/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
679 mg
CO₂e / view
6.6 MB
Page Weight
5%
Cleaner Than
New Visitor
775 mg
vs
Returning (cached)
388 mg
Annual (10K/mo)
81.4 kg
Emission Segments
Data Center
33 mg
Network
199 mg
Device
446 mg
Resource Breakdown
JavaScript
1.2 MB
Images
4.3 MB
CSS
822.2 KB
Fonts
65.0 KB
HTML
132.7 KB
Other
3.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Interactive

HTTPS

WAF

35d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

19.03.2026

Valid Until

17.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.686.com

SHA-256 Fingerprint

D6:B7:7C:20:63:7B:9C:9B:CC:BF:81:DC:05:D1:E1:8C:85:91:9D:4B...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fab3b1ddc58040b-CDG
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
135535
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

686-com.mail.protection.outlook.com

Domain Information

686.com

Domain Age
23 years

Created

18.04.2003

Expires

18.04.2027

Last Updated

19.04.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner
CookieLaw
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieLaw
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly16 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Inter + DIN-body-custom-pillar-module-cc874ab5-46cd-4440-9060-c927a318f194

WCAG AAA
71/100
Readability
/30
22/30

17px · LH 1.50

Hierarchy
/20
15/20

2.35x ratio · ✓ H1→H6

WCAG
/25
22/25

10.05:1 min contrast

Performance
/25
12/25

3 fonts · 19 req

Heading Font

Inter

Sans40px

Body Font

DIN-body-custom-pillar-module-cc874ab5-46cd-4440-9060-c927a318f194

Sans17px

Contrast Ratio

10.05:1

WCAG AAA (≥7:1)

Reading Comfort

~40 CPL

Narrow lines
40px
h1
120px
h2
17px
p

✅ Excellent readability: 17px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.4x larger than body text.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle FontsBuy on MyFontsFlesch 59

Color Palette

9 unique colors
9.3:1 AAA Dark
#474746
Text· 18.7%
#ffffff
Background· 16.5%
#2a2921
Primary· 17.9%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

5

Categories

6

Total Tools

2

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
5
Defer

Top Script Sources

686.com(6)cdn.cookie.pii.ai(2)bat.bing.com(1)s3.eu-west-1.amazonaws.com(1)cdn.weglot.com(1)

Website Identity

686.com

686.com

Organization
www.686.com
23 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en

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Last analyzed: 12 May 2026 at 17:44

Historical Analysis & Change Tracking