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47brand.com

https://47brand.com· First analyzed 07 May 2026· Updated 07 May 2026
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47brand.com
Desktop screenshot of 47brand.com
Mobile screenshot of 47brand.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns07.gcd-dns.com.ns08.gcd-dns.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
13.4 MB
424 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
47 Brand - ProductionCustom
Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross SellInstagram Shopping

Technology Stack

16 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Microsoft ClaritySegment

UI Components

2
SwiperSlick Carousel

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Advertising

1
Snapchat Pixel

Reviews

1
Judge.me

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B75/100
25
1
1
Meta Tags14/15
Content3/12
Headings7/8
Technical20/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
4
47brand.com47brand.com

’47 | Sports Hats, Apparel & Gear | Licensed Sports Merchandise

Elevate your style with ’47's premium sports hats & team apparel. Shop our licensed NFL, MLB, NBA, NHL, MLS, NCAA and NASCAR team collections today.

Title Length63 chars

Recommended: 50-60 chars (~383px / 580px)

Description Length148 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (11 words). Search engines need substantial content for ranking.

2 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

13 URLs

13 sub-sitemaps

robots.txt

160 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
3 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D50/100
Bot Access
21/25
Machine Read.
15/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:2,442
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
8
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
1.38 g
CO₂e / view
13.4 MB
Page Weight
5%
Cleaner Than
New Visitor
1.58 g
vs
Returning (cached)
790 mg
Annual (10K/mo)
165.9 kg
Emission Segments
Data Center
68 mg
Network
406 mg
Device
909 mg
Resource Breakdown
JavaScript
1.3 MB
Images
1.3 MB
CSS
91.7 KB
Fonts
61.9 KB
HTML
100.9 KB
Other
10.6 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

45%Poor
Critical / Transactional

HTTPS

WAF

48d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

27.03.2026

Valid Until

25.06.2026

Subject Alternative Names (1)

www.47brand.com

SHA-256 Fingerprint

FC:3F:CD:D2:F1:8D:F8:C9:AC:FA:F1:4A:DC:D5:4F:29:44:CB:66:B0...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9f83db35886bbb51-CDG
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
103018
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

47brand-com.mail.protection.outlook.com

Domain Information

47brand.com

Domain Age
16y 6m

Created

16.10.2009

Expires

02.03.2027

Last Updated

28.10.2025

Registrar

GoDaddy Corporate Domains, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Osano

Cookie Consent Banner
Osano
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Osano
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
66/100
Mobile Friendly10 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

helvetica-neue-lt-pro + acumin-pro

WCAG Partial
57/100
Readability
/30
20/30

16px · LH 1.25

Hierarchy
/20
7/20
WCAG
/25
14/25

1:1 min contrast

Performance
/25
16/25

3 fonts · 3 req

Heading Font

helvetica-neue-lt-pro

Sans

Body Font

acumin-pro

Sans16px

Contrast Ratio

1:1

9 issues

Reading Comfort

~42 CPL

Narrow lines
24px
h2
24px
h3
18px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 49/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

AAdobe FontsBuy on MyFontsFluid TypeFlesch 49

Color Palette

9 unique colors
21:1 AAA Dark
#000000
Background· 36.8%
#ffffff
Text· 14.100000000000001%
#13180c
Primary· 12.600000000000001%
#8c7e6e
Secondary· 7.6%
#2a321b
Secondary· 6.7%
#3f492a
Secondary· 6.6%
#695743
Secondary· 5.5%
#ece6e1
Secondary· 5.4%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OsanoMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
Judge.meSMB

Customer reviews and testimonials

4

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
6
Async
9
Defer

Top Script Sources

47brand.com(13)cdn.shopify.com(1)googletagmanager.com(1)cdn-4.convertexperiments.com(1)cmp.osano.com(1)

Website Identity

'47 Brand'

Elevate your style with ’47's premium sports hats & team apparel. Shop our licensed NFL, MLB, NBA, NHL, MLS, NCAA and NASCAR team collections today..

www.47brand.com
16 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy Corporate Domains, LLC📧 Microsoft 365en

Sponsored

Last analyzed: 07 May 2026 at 23:03

Historical Analysis & Change Tracking