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121shoes.co.uk

https://121shoes.co.uk· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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121shoes.co.uk
Desktop screenshot of 121shoes.co.uk
Mobile screenshot of 121shoes.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.208.177

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

destiny.ns.cloudflare.com.byron.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
801 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.9 MB
227 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Shopify
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Reviews

1
Trustpilot

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B70/100
23
2
2
Meta Tags8/15
Content3/12
Headings7/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
1
121shoes.co.uk121shoes.co.uk

Men's, Women's & Kids' Shoes | ECCO, Clarks, Solovair & More-121 Sh...

Shop quality shoes for men, women & kids at 121 Shoes. Discover ECCO, Clarks, Solovair, Rieker & more. Next-day delivery, in-store pickup & free UK delivery ...

Title truncated. Description truncated.
Title Length82 chars

Recommended: 50-60 chars (~489px / 580px)

Description Length166 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (82 chars, ~489px). Will be truncated in search results.
  • • Very thin content (32 words). Search engines need substantial content for ranking.

4 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
6/25
Schema Data
7/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:5,346
Token eff.:Excessive

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary362w
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
11
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
5/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
64/100
C
193 mg
CO₂e / view
1.9 MB
Page Weight
50%
Cleaner Than
New Visitor
221 mg
vs
Returning (cached)
111 mg
Annual (10K/mo)
23.2 kg
Emission Segments
Data Center
10 mg
Network
57 mg
Device
127 mg
Resource Breakdown
JavaScript
1.0 MB
Images
424.0 KB
CSS
194.7 KB
Fonts
45.1 KB
HTML
176.9 KB
Other
11.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

75d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.05.2026

Valid Until

16.08.2026

Subject Alternative Names (1)

121shoes.co.uk

SHA-256 Fingerprint

0B:7A:CE:58:39:67:74:E0:43:76:F7:15:A7:5B:65:F0:0B:20:5B:CD...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
a04ec1af5b8e0f84-EWR
content-encoding
⚡ Brotli(br)
content-language
en-GB
content-length
180878
Good Warning Issue

Email Infrastructure

GoDaddy Email

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mailstore1.secureserver.net
smtp.secureserver.net

Domain Information

121shoes.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly32 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Bebas Neue + Roboto

WCAG Partial
70/100
Readability
/30
19/30

18px · LH 1.28

Hierarchy
/20
17/20

3.27x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
18/25

System fonts

Heading Font

Bebas Neue

Display58px

Body Font

Roboto

Sans18px

Contrast Ratio

1:1

7 issues

Reading Comfort

~35 CPL

Narrow lines
58px
h1
43px
h2
29px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.28). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 33/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

Buy on MyFontsFluid TypeFlesch 33

Color Palette

8 unique colors
Light
#ffffff
Background· 36.6%
#f7f0ec
Primary· 26.6%
#e3dad3
Secondary· 12.8%
#dab08e
Accent· 6.1%
#a57e66
Secondary· 6.1%
#663d2a
Secondary· 5.1%
#b3aaa1
Secondary· 4.9%
#f1dcae
Accent· 1.7%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

2

Categories

2

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
5
Defer

Top Script Sources

121shoes.co.uk(7)ecommplugins-scripts.trustpilot.com(2)googletagmanager.com(2)cdn.shopify.com(2)invitejs.trustpilot.com(1)

Website Identity

121Shoes

121Shoes

Organization
Location detected: 🇬🇧 United Kingdomvia tld
📧 GoDaddy Emailen

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Last analyzed: 01 Jun 2026 at 14:03

Historical Analysis & Change Tracking