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100percentpure.com

https://100percentpure.com· First analyzed 02 May 2026· Updated 02 May 2026
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100percentpure.com
Desktop screenshot of 100percentpure.com
Mobile screenshot of 100percentpure.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.74

Site Location

🇺🇸 United Statesvia phone

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

maleah.ns.cloudflare.com.nolan.ns.cloudflare.com.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.8 MB
475 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
100% PURE|LIVECustom
Shopify Theme

Detected Apps

KlaviyoStamped.ioUpsell & Cross SellFacebook ChannelInstagram Shopping+2 more

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

18 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Advertising

3
Google AdsLinkedIn AdsTikTok Pixel

CSS Frameworks

2
Tailwind CSS
Ant Design

Libraries

1
jQueryv1.12.4

Other

1
AOS (Animate On Scroll)

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Reviews

1
Stamped.io

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B78/100
26
1
1
Meta Tags14/15
Content3/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
1
100percentpure.com100percentpure.com

100% PURE: Organic & Natural Beauty Products

At 100% PURE, we are committed to formulating cruelty-free and natural makeup and skin care products. Shop our award-winning beauty products online now!

Title Length44 chars

Recommended: 50-60 chars (~269px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (29 words). Search engines need substantial content for ranking.

2 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

32/100
Needs Work
9 10 1

Sponsored

AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
1/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:2,758
Token eff.:Optimal

Structured Data

Microdata
Organization×1.1(min)microdata

Citation Readiness

Opening Summary43w
Descriptive Headingsavg 2.7w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
11
Passed
5
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
388 mg
CO₂e / view
3.7 MB
Page Weight
15%
Cleaner Than
New Visitor
443 mg
vs
Returning (cached)
222 mg
Annual (10K/mo)
46.5 kg
Emission Segments
Data Center
19 mg
Network
114 mg
Device
255 mg
Resource Breakdown
JavaScript
1.9 MB
Images
1.2 MB
CSS
309.3 KB
Fonts
47.0 KB
HTML
150.3 KB
Other
137.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Interactive

HTTPS

WAF

54d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

28.03.2026

Valid Until

26.06.2026

Subject Alternative Names (1)

www.100percentpure.com

SHA-256 Fingerprint

A4:54:86:05:DE:30:21:61:A2:B8:FB:36:46:DC:28:8A:9C:5B:41:8E...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

age
1037
alt-svc
clear
cache-control
🟡 1s(public, max-age=1, s-maxage=604800)
cf-cache-status
HIT
cf-ray
9f590419ccf26492-BOS
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Google Workspace

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (7)

mxa.mailgun.org
alt1.aspmx.l.google.com
aspmx.l.google.com
mxb.mailgun.org

+3 more

Domain Information

100percentpure.com

Domain Age
21y 9m

Created

03.08.2004

Expires

03.08.2026

Last Updated

05.11.2024

Registrar

Netregistry Wholesale Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly40 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1,shrink-to-fit=no,
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Libre Baskerville + Figtree

WCAG AAA
59/100
Readability
/30
14/30

12px · LH 1.87

Hierarchy
/20
14/20

2.33x ratio · ✓ H1→H6

WCAG
/25
19/25

10.26:1 min contrast

Performance
/25
12/25

3 fonts · 17 req

Heading Font

Libre Baskerville

Serif28px

Body Font

Figtree

Sans12px

Contrast Ratio

10.26:1

WCAG AAA (≥7:1)

Reading Comfort

~51 CPL

Optimal (45–75)
28px
h1
36px
h2
28px
h3
14px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Wide line spacing (1.87). 1.4–1.6 is optimal for body text.

✅ Optimal line length: ~50 chars/line (ideal 45–75 CPL).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.3x larger than body text.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 59

Color Palette

8 unique colors
4.53:1 AA Dark
#727272
Other· 46.7%
#f8f8f8
Background· 7.3%
#d8acc5
Primary· 22%
#513434
Secondary· 5.3%
#b3859d
Secondary· 5%
#d8ccd1
Secondary· 3.4%
#d22560
Accent· 3.3%

Business & Marketing Stack

9 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google AnalyticsFree
Google Tag ManagerFree

User behavior and product analytics

Advertising

3
Facebook PixelMid-Market
LinkedIn AdsEnterprise
TikTok PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

1
Stamped.ioSMB

Customer reviews and testimonials

6

Categories

9

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

googletagmanager.com(4)analytics.tiktok.com(3)superbump.herokuapp.com(2)connect.facebook.net(2)sdk.loyaltylion.net(2)

Website Identity

100percentpure.com

+18447873100
21 years old
Location detected: 🇺🇸 United Statesvia phone
Netregistry Wholesale Pty Ltd📧 Google Workspaceen

Sponsored

Last analyzed: 02 May 2026 at 18:16

Historical Analysis & Change Tracking