Technology Comparison

HubSpot vs Marketo

Side-by-side comparison based on real-world adoption data from 12,646 detections across analyzed websites.

Market Share Distribution

HubSpot (81%)Marketo (19%)
Total Detections
10,245
HubSpot
HIGHER
2,401
Marketo
Websites Using
10,276
HubSpot
HIGHER
2,401
Marketo
Used Together
466
websites use both
4% OVERLAP

HubSpot

Email Marketing

All-in-one CRM platform with marketing hub, sales hub, and service hub. Free tier includes email marketing, forms, and CRM.

10,245 detections
10276 sites
Visit WebsiteView Profile

Marketo

Email Marketing

Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.

2,401 detections
2401 sites
Visit WebsiteView Profile

Our Analysis

HubSpot is significantly more popular than Marketo in our dataset, appearing on 10276 websites compared to 2401. 466 websites use both technologies together (4% overlap). Both are in the Email Marketing category, making them direct alternatives.

Sites Using Both (466)

1010data.com1e.com21.edu.ar4pcb.com4sq.com6connex.comaaos.orgacceldata.ioacceleratelearning.comacceptiva.comaccredible.comaccruent.comaccusoft.comactivestate.comacus.orgadeptia.comadroll.comadthena.comadvancedpcb.comadvarra.com

Only HubSpot

01net.it10pearls.com10to8.com10up.com10xtravel.com110shades.com11fs.com15five.com1854.photography1871.com

Only Marketo

100tophospitals.com10xgenomics.com1worldsync.com2020spaces.com2checkout.com2co.com2ndquadrant.com360learning.com3dmark.com3scale.net

Frequently Asked Questions

What is the difference between HubSpot and Marketo?

HubSpot is significantly more popular than Marketo in our dataset, appearing on 10276 websites compared to 2401. 466 websites use both technologies together (4% overlap). Both are in the Email Marketing category, making them direct alternatives.

Which is more popular, HubSpot or Marketo?

HubSpot is more widely adopted with 10245 detections compared to Marketo's 2401 detections in our dataset.

Can HubSpot and Marketo be used together?

Yes, 466 websites in our dataset use both HubSpot and Marketo together.

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