Google Analytics vs Matomo
Side-by-side comparison based on real-world adoption data from 11,118 detections across analyzed websites.
Market Share Distribution
Google Analytics
AnalyticsFree web analytics service by Google tracking website traffic, user behavior, conversions, and audience demographics. Used by 55M+ websites.
Matomo
AnalyticsOpen-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.
Our Analysis
Google Analytics is significantly more popular than Matomo in our dataset, appearing on 10551 websites compared to 567. 560 websites use both technologies together (5% overlap). Both are in the Analytics category, making them direct alternatives.
Sites Using Both (560)
Only Google Analytics
Frequently Asked Questions
What is the difference between Google Analytics and Matomo?
Free web analytics service by Google tracking website traffic, user behavior, conversions, and audience demographics. Used by 55M+ websites. Open-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance. Both belong to the Analytics category, making them direct alternatives.
Which is more popular, Google Analytics or Matomo?
Based on our analysis of real websites, Google Analytics is more widely adopted with 10,551 detections compared to Matomo's 567.
Can Google Analytics and Matomo be used together?
Yes! We've detected 560 websites that use both Google Analytics and Matomo together, showing they can complement each other in certain setups.
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