Technology Comparison

Google Analytics vs Matomo

Side-by-side comparison based on real-world adoption data from 11,118 detections across analyzed websites.

Market Share Distribution

Google Analytics (95%)Matomo (5%)
Total Detections
10,551
Google Analytics
HIGHER
567
Matomo
Websites Using
10,551
Google Analytics
HIGHER
567
Matomo
Used Together
560
websites use both
5% OVERLAP

Google Analytics

Analytics

Free web analytics service by Google tracking website traffic, user behavior, conversions, and audience demographics. Used by 55M+ websites.

10,551 detections
10551 sites

Matomo

Analytics

Open-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.

567 detections
567 sites

Our Analysis

Google Analytics is significantly more popular than Matomo in our dataset, appearing on 10551 websites compared to 567. 560 websites use both technologies together (5% overlap). Both are in the Analytics category, making them direct alternatives.

Frequently Asked Questions

What is the difference between Google Analytics and Matomo?

Free web analytics service by Google tracking website traffic, user behavior, conversions, and audience demographics. Used by 55M+ websites. Open-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance. Both belong to the Analytics category, making them direct alternatives.

Which is more popular, Google Analytics or Matomo?

Based on our analysis of real websites, Google Analytics is more widely adopted with 10,551 detections compared to Matomo's 567.

Can Google Analytics and Matomo be used together?

Yes! We've detected 560 websites that use both Google Analytics and Matomo together, showing they can complement each other in certain setups.

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