Google Analytics vs Matomo
Side-by-side comparison based on real-world adoption data from 33,898 detections across analyzed websites.
Market Share Distribution
Google Analytics
AnalyticsGoogle Analytics is a web analytics service that tracks and reports website traffic. It provides insights into user behavior, acquisition channels, and content performance, enabling data-driven decision-making for website optimization and marketing strategies.
Matomo
AnalyticsOpen-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.
Our Analysis
Matomo is significantly more popular than Google Analytics in our dataset, appearing on 32632 websites compared to 1955. 36 websites use both technologies together (0% overlap). Both are in the Analytics category, making them direct alternatives.
Sites Using Both (36)
Only Google Analytics
Frequently Asked Questions
What is the difference between Google Analytics and Matomo?
Matomo is significantly more popular than Google Analytics in our dataset, appearing on 32632 websites compared to 1955. 36 websites use both technologies together (0% overlap). Both are in the Analytics category, making them direct alternatives.
Which is more popular, Google Analytics or Matomo?
Matomo is more widely adopted with 31941 detections compared to Google Analytics's 1957 detections in our dataset.
Can Google Analytics and Matomo be used together?
Yes, 36 websites in our dataset use both Google Analytics and Matomo together.
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