Technology Comparison

FullStory vs Matomo

Side-by-side comparison based on real-world adoption data from 39,425 detections across analyzed websites.

Market Share Distribution

FullStory (19%)Matomo (81%)
Total Detections
7,522
FullStory
31,903
Matomo
HIGHER
Websites Using
7,531
FullStory
32,594
Matomo
HIGHER
Used Together
380
websites use both
1% OVERLAP

FullStory

Analytics

Digital experience intelligence platform with session replay, heatmaps, and frustration signals to identify and fix UX issues.

7,522 detections
7531 sites
Visit WebsiteView Profile

Matomo

Analytics

Open-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.

31,903 detections
32594 sites
Visit WebsiteView Profile

Our Analysis

Matomo is significantly more popular than FullStory in our dataset, appearing on 32594 websites compared to 7531. 380 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Sites Using Both (380)

123test.com123test.nl9gag.comaccrediteddrugtesting.comacronis.comafflelou.comafflelou.esagendize.comagorize.comagro-media.frallaboutdogfood.co.ukallevents.inam730.com.hkamasty.comamericanmusical.comamericastestkitchen.comanders.comantibesjuanlespins.comarjeplog.searts.ac.uk

Only FullStory

0x.org0xproject.com1000mostcommonwords.com101domain.com109print.com10pearls.com110shades.com11fs.com11v11.com123magazijninrichting.nl

Only Matomo

000webhost.com060608.it1001tur.ru104.fr1083.fr116117.de123comparer.fr123domain.eu12indobet.com143.ch

Frequently Asked Questions

What is the difference between FullStory and Matomo?

Matomo is significantly more popular than FullStory in our dataset, appearing on 32594 websites compared to 7531. 380 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, FullStory or Matomo?

Matomo is more widely adopted with 31903 detections compared to FullStory's 7522 detections in our dataset.

Can FullStory and Matomo be used together?

Yes, 380 websites in our dataset use both FullStory and Matomo together.

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