FullStory vs Matomo
Side-by-side comparison based on real-world adoption data from 39,491 detections across analyzed websites.
Market Share Distribution
FullStory
AnalyticsDigital experience intelligence platform with session replay, heatmaps, and frustration signals to identify and fix UX issues.
Matomo
AnalyticsOpen-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.
Our Analysis
Matomo is significantly more popular than FullStory in our dataset, appearing on 32632 websites compared to 7560. 380 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.
Sites Using Both (380)
Only FullStory
Frequently Asked Questions
What is the difference between FullStory and Matomo?
Matomo is significantly more popular than FullStory in our dataset, appearing on 32632 websites compared to 7560. 380 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.
Which is more popular, FullStory or Matomo?
Matomo is more widely adopted with 31941 detections compared to FullStory's 7550 detections in our dataset.
Can FullStory and Matomo be used together?
Yes, 380 websites in our dataset use both FullStory and Matomo together.
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