Technology Comparison

FullStory vs Google Analytics 4

Side-by-side comparison based on real-world adoption data from 122,122 detections across analyzed websites.

Market Share Distribution

FullStory (6%)Google Analytics 4 (94%)
Total Detections
7,550
FullStory
114,572
Google Analytics 4
HIGHER
Websites Using
7,560
FullStory
119,838
Google Analytics 4
HIGHER
Used Together
5746
websites use both
5% OVERLAP

FullStory

Analytics

Digital experience intelligence platform with session replay, heatmaps, and frustration signals to identify and fix UX issues.

7,550 detections
7560 sites
Visit WebsiteView Profile

Google Analytics 4

Analytics

Next-generation Google Analytics with event-based tracking, cross-platform measurement, AI-powered insights, and privacy-first design.

114,572 detections
119838 sites
Visit WebsiteView Profile

Our Analysis

Google Analytics 4 is significantly more popular than FullStory in our dataset, appearing on 119838 websites compared to 7560. 5746 websites use both technologies together (5% overlap). Both are in the Analytics category, making them direct alternatives.

Sites Using Both (5746)

1000mostcommonwords.com109print.com10pearls.com110shades.com11v11.com123magazijninrichting.nl123test.com123test.nl13wham.com1428elm.com15navi.com1800baskets.com18bet.com1bet.com1shoppingcart.com1st-art-gallery.com1worldsync.com2020exteriors.com21run.com22bet.co.ke

Only FullStory

0x.org0xproject.com101domain.com11fs.com12gobiking.nl15min.lt1limburg.nl24rus.ru32red.com36kr.com

Only Google Analytics 4

000webhost.com0055bet.live007museum.com007store.com009.xn--p1ai00web.net013.nl01net.it021.rs0221.com.ar

Frequently Asked Questions

What is the difference between FullStory and Google Analytics 4?

Google Analytics 4 is significantly more popular than FullStory in our dataset, appearing on 119838 websites compared to 7560. 5746 websites use both technologies together (5% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, FullStory or Google Analytics 4?

Google Analytics 4 is more widely adopted with 114572 detections compared to FullStory's 7550 detections in our dataset.

Can FullStory and Google Analytics 4 be used together?

Yes, 5746 websites in our dataset use both FullStory and Google Analytics 4 together.

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