SEO & GEO
33 articles
How to Optimize Content for Google AI Overviews
Google AI Overviews are the generative answers atop some results. How Google builds them and how to be included: concise answers, strong SEO and E-E-A-T.
What Is Schema Markup, and Which Types Do You Need?
Schema markup is structured data that helps search and AI understand your pages. Here are the key schema.org types to use and how to add and validate them.
How to Get Cited by AI Search Engines (ChatGPT, Perplexity, Google AI)
A practical GEO playbook for earning citations in ChatGPT, Perplexity and Google AI: answer-first content, cited statistics, schema and AI crawler access.
What Is E-E-A-T and How to Improve It
E-E-A-T is Google's quality framework: Experience, Expertise, Authoritativeness and Trust. What each letter means, why it is guidance, and how to improve it.
How to Write a Title Tag and Meta Description That Rank
Title tags and meta descriptions are the first thing searchers read. Here is how to write them for length, clarity and clicks, with weak-vs-strong examples.
How to Add FAQ Schema (and Why It Boosts AI Visibility)
FAQ schema turns your questions and answers into structured data that AI engines can quote directly. Here is how to add valid FAQPage JSON-LD, test it, and follow the rules.
How to Check If Your Site Is Ready for AI Search (GEO Audit Checklist)
A practical, prioritised checklist to audit your site's readiness for AI answer engines — access, structure, content, authority and the technical basics — and how to fix the gaps.
Can AI Crawlers (GPTBot, ClaudeBot, PerplexityBot) Access Your Site?
AI engines can only cite content they can crawl. Here are the major AI user agents, how to check whether you are blocking them, and how to decide who to allow.
What Is llms.txt, and How to Check Yours
llms.txt is a proposed standard that gives AI models a clean, curated map of your most important content. Here is what it is, what goes in it, and how to check and create one.