Local SEO
12 articles
How to Create Local Landing Pages That Rank
Local landing pages target a place or service — but only rank if they are genuinely useful. How to build them right, with NAP, schema and real content.
What Is a Service-Area Business and How to Do Its SEO
Service-area businesses go to the customer, with no storefront to walk into. Here is what an SAB is, how it differs, and exactly how to do its local SEO.
How to Optimize for Apple Maps and Bing Places
Google is not the only local map that matters. Here is how to claim and optimise your business on Apple Maps and Bing Places, and why doing so pays off.
How to Do Local SEO for Multiple Locations
Multi-location local SEO needs a page, a profile and consistent citations per location. Here is how to scale local SEO without duplicate or doorway pages.
What Is Local Link Building and How to Do It
Local links build geographically relevant prominence. Here is what local link building is, which tactics work, and how to earn quality links without spam.
How to Respond to Online Reviews (Good and Bad)
Responding to reviews signals an engaged business and builds real trust. Templates and tactics for positive, neutral and negative reviews — done right.
How to Get More Google Reviews
Reviews drive local prominence and conversions. Here is how to earn more Google reviews the right way — compliant asks, easy links, and Google's rules.
How to Do Local Keyword Research
Local keyword research finds the exact terms nearby customers search for. How to find geo-modified keywords, judge their intent, and map them to pages.
How to Rank in the Google Map Pack (Local 3-Pack)
The Google map pack is the three local results shown above the organic listings. How Google ranks it, and exactly what you can influence to get in it.
What Are Local Citations and Why NAP Consistency Matters
Local citations are online mentions of your business name, address and phone number. Why NAP consistency matters for local rankings, and how to fix them.
How to Optimize Your Google Business Profile
Your Google Business Profile is the cornerstone of local visibility. A clear step-by-step guide to claiming, completing and optimising it the right way.
What Is Local SEO and How to Improve It
Local SEO is how businesses rank for location-based and near me searches. Here is what it is, how Google ranks local results, and how to improve yours.