Lead Generation
19 articles
What Is Account-Based Marketing (ABM) and How to Start
Account-based marketing explained: flip the funnel to target named accounts, the three ABM tiers, sales-marketing alignment, account selection, and measurement.
How to Personalize Cold Outreach at Scale
Personalise cold outreach without losing volume: the three tiers of personalisation, the research signals that fuel them, dynamic fields, and deliverability.
How to Segment Your Prospect List
Segmenting your prospect list makes every message relevant: the dimensions that matter, building segments, mapping a message to each, and tech-stack segments.
What Is Lead Scoring and How to Set It Up
Lead scoring ranks prospects by fit and intent so sales works the best first. How explicit and implicit scoring work, building a model and setting thresholds.
How to Enrich Your CRM Data
Fill the firmographic, technographic and contact gaps in your CRM: what enrichment is, where each field comes from, manual versus automated, and staying fresh.
What Is Sales Prospecting and How to Do It
Sales prospecting explained: inbound vs outbound, the workflow from ICP to handoff, the core channels, using website signals, and the metrics that matter.
How to Use LinkedIn for B2B Prospecting
A respectful guide to LinkedIn prospecting: optimise your profile, use Sales Navigator filters, find decision-makers, and combine it with email signals.
What Is an Ideal Customer Profile (ICP) and How to Define It
An ICP describes the companies you should sell to: how it differs from a buyer persona, the criteria that define it, and how to build one from your customers.
How to Write a Cold Email That Gets Replies
A structure for cold emails that get replies: a clear subject, a relevant opener, a tight value prop and soft CTA, plus follow-up cadence and deliverability.
What Is Intent Data and How to Use It
Intent data shows which accounts are researching what you sell: first-party vs third-party signals, topic surges, and combining intent with technographics.
How to Use Technographics for Account-Based Marketing
How technographics sharpen ABM: segment target accounts by tech stack, prioritise by fit and need, craft stack-aware messaging, and time trigger-event plays.
How to Build a Cold Outreach Prospect List That Converts
Build a cold outreach list that converts: define an ICP, source and enrich prospects, verify emails, segment for personalisation, and keep it lawful and sharp.
How to Find the Competitors of Any Company Online
Map any company's competitors with SERP overlap, similar-site tools, shared tech footprints and review categories, then turn the list into lookalike prospects.
How to Qualify Leads with Website Data
A company's website is full of buying signals. How to read tech stack, performance, SEO and hiring signals to score and qualify B2B leads before contact.
How to Find a Company's Email Address and Contact Info
Legitimate ways to find a business email and contact details: the website, WHOIS, LinkedIn, search operators and finder tools, plus how to verify and comply.
Technographics Explained: Using Tech-Stack Data to Qualify Leads
What technographics are, how they differ from firmographics, where the data comes from, and how B2B teams use a company's tech stack to qualify, prioritise and personalise.
How to Find Shopify Stores and WordPress Sites for Outreach
If you sell apps, themes, plugins or services for Shopify or WordPress, here is how to find, verify and qualify stores and sites on each platform — and pitch them without spamming.
How to Build a B2B Lead List From a Website's Tech Stack
A step-by-step framework for turning website technology signals into a high-converting B2B lead list — defining your ICP by technology, sourcing, scoring and staying compliant.
How to Find Websites Using a Specific Technology (for Sales & Outreach)
Four practical ways to build a list of websites that use a given technology — for sales prospecting, partnerships and market research — plus how to turn that list into outreach that converts.