Matomo vs Google Analytics 4
Side-by-side comparison based on real-world adoption data from 6,148 detections across analyzed websites.
Market Share Distribution
Matomo
AnalyticsMatomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions.
Google Analytics 4
AnalyticsNext-generation Google Analytics with event-based tracking, cross-platform measurement, AI-powered insights, and privacy-first design.
Our Analysis
Google Analytics 4 is significantly more popular than Matomo in our dataset, appearing on 5558 websites compared to 590. 194 websites use both technologies together (3% overlap). Both are in the Analytics category, making them direct alternatives.
Sites Using Both (194)
Only Matomo
Frequently Asked Questions
What is the difference between Matomo and Google Analytics 4?
Matomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions. Next-generation Google Analytics with event-based tracking, cross-platform measurement, AI-powered insights, and privacy-first design. Both belong to the Analytics category, making them direct alternatives.
Which is more popular, Matomo or Google Analytics 4?
Based on our analysis of real websites, Google Analytics 4 is more widely adopted with 5,558 detections compared to Matomo's 590.
Can Matomo and Google Analytics 4 be used together?
Yes! We've detected 194 websites that use both Matomo and Google Analytics 4 together, showing they can complement each other in certain setups.
Check Any Website's Technology Stack
Find out if a website uses Matomo, Google Analytics 4, or any other technology.
Analyze a Website