Technology Comparison

Matomo vs Google Analytics

Side-by-side comparison based on real-world adoption data from 11,141 detections across analyzed websites.

Market Share Distribution

Matomo (5%)Google Analytics (95%)
Total Detections
590
Matomo
10,551
Google Analytics
HIGHER
Websites Using
590
Matomo
10,551
Google Analytics
HIGHER
Used Together
585
websites use both
6% OVERLAP

Matomo

Analytics

Matomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions.

590 detections
590 sites

Google Analytics

Analytics

Free web analytics service by Google tracking website traffic, user behavior, conversions, and audience demographics. Used by 55M+ websites.

10,551 detections
10551 sites

Our Analysis

Google Analytics is significantly more popular than Matomo in our dataset, appearing on 10551 websites compared to 590. 585 websites use both technologies together (6% overlap). Both are in the Analytics category, making them direct alternatives.

Frequently Asked Questions

What is the difference between Matomo and Google Analytics?

Matomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions. Free web analytics service by Google tracking website traffic, user behavior, conversions, and audience demographics. Used by 55M+ websites. Both belong to the Analytics category, making them direct alternatives.

Which is more popular, Matomo or Google Analytics?

Based on our analysis of real websites, Google Analytics is more widely adopted with 10,551 detections compared to Matomo's 590.

Can Matomo and Google Analytics be used together?

Yes! We've detected 585 websites that use both Matomo and Google Analytics together, showing they can complement each other in certain setups.

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