Technology Comparison

Hotjar vs Matomo

Side-by-side comparison based on real-world adoption data from 44,685 detections across analyzed websites.

Market Share Distribution

Hotjar (29%)Matomo (71%)
Total Detections
12,744
Hotjar
31,941
Matomo
HIGHER
Websites Using
12,781
Hotjar
32,632
Matomo
HIGHER
Used Together
549
websites use both
1% OVERLAP

Hotjar

Analytics

Behavior analytics platform with heatmaps, session recordings, surveys, and feedback widgets to understand how users interact with your site.

12,744 detections
12781 sites

Matomo

Analytics

Open-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.

31,941 detections
32632 sites

Our Analysis

Matomo has a slight edge over Hotjar, detected on 32632 vs 12781 websites. 549 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Frequently Asked Questions

What is the difference between Hotjar and Matomo?

Matomo has a slight edge over Hotjar, detected on 32632 vs 12781 websites. 549 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, Hotjar or Matomo?

Matomo is more widely adopted with 31941 detections compared to Hotjar's 12744 detections in our dataset.

Can Hotjar and Matomo be used together?

Yes, 549 websites in our dataset use both Hotjar and Matomo together.

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