Hotjar vs Matomo
Side-by-side comparison based on real-world adoption data from 44,610 detections across analyzed websites.
Market Share Distribution
Hotjar
AnalyticsBehavior analytics platform with heatmaps, session recordings, surveys, and feedback widgets to understand how users interact with your site.
Matomo
AnalyticsOpen-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.
Our Analysis
Matomo has a slight edge over Hotjar, detected on 32594 vs 12745 websites. 549 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.
Sites Using Both (549)
Only Hotjar
Frequently Asked Questions
What is the difference between Hotjar and Matomo?
Matomo has a slight edge over Hotjar, detected on 32594 vs 12745 websites. 549 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.
Which is more popular, Hotjar or Matomo?
Matomo is more widely adopted with 31903 detections compared to Hotjar's 12707 detections in our dataset.
Can Hotjar and Matomo be used together?
Yes, 549 websites in our dataset use both Hotjar and Matomo together.
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