Technology Comparison

Hotjar vs Matomo

Side-by-side comparison based on real-world adoption data from 39,762 detections across analyzed websites.

Market Share Distribution

Hotjar (25%)Matomo (75%)
Total Detections
10,031
Hotjar
29,731
Matomo
HIGHER
Websites Using
10,056
Hotjar
30,415
Matomo
HIGHER
Used Together
462
websites use both
1% OVERLAP

Hotjar

Analytics

Behavior analytics platform with heatmaps, session recordings, surveys, and feedback widgets to understand how users interact with your site.

10,031 detections
10056 sites

Matomo

Analytics

Open-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.

29,731 detections
30415 sites

Our Analysis

Matomo is significantly more popular than Hotjar in our dataset, appearing on 30415 websites compared to 10056. 462 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Frequently Asked Questions

What is the difference between Hotjar and Matomo?

Matomo is significantly more popular than Hotjar in our dataset, appearing on 30415 websites compared to 10056. 462 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, Hotjar or Matomo?

Matomo is more widely adopted with 29731 detections compared to Hotjar's 10031 detections in our dataset.

Can Hotjar and Matomo be used together?

Yes, 462 websites in our dataset use both Hotjar and Matomo together.

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