Technology Comparison

Hotjar vs Matomo

Side-by-side comparison based on real-world adoption data from 44,610 detections across analyzed websites.

Market Share Distribution

Hotjar (28%)Matomo (72%)
Total Detections
12,707
Hotjar
31,903
Matomo
HIGHER
Websites Using
12,745
Hotjar
32,594
Matomo
HIGHER
Used Together
549
websites use both
1% OVERLAP

Hotjar

Analytics

Behavior analytics platform with heatmaps, session recordings, surveys, and feedback widgets to understand how users interact with your site.

12,707 detections
12745 sites

Matomo

Analytics

Open-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.

31,903 detections
32594 sites

Our Analysis

Matomo has a slight edge over Hotjar, detected on 32594 vs 12745 websites. 549 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Frequently Asked Questions

What is the difference between Hotjar and Matomo?

Matomo has a slight edge over Hotjar, detected on 32594 vs 12745 websites. 549 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, Hotjar or Matomo?

Matomo is more widely adopted with 31903 detections compared to Hotjar's 12707 detections in our dataset.

Can Hotjar and Matomo be used together?

Yes, 549 websites in our dataset use both Hotjar and Matomo together.

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