Technology Comparison

Google Tag Manager vs Matomo

Side-by-side comparison based on real-world adoption data from 123,503 detections across analyzed websites.

Market Share Distribution

Google Tag Manager (77%)Matomo (23%)
Total Detections
95,620
Google Tag Manager
HIGHER
27,883
Matomo
Websites Using
99,006
Google Tag Manager
HIGHER
28,552
Matomo
Used Together
2200
websites use both
2% OVERLAP

Google Tag Manager

Analytics

Free tag management system for deploying marketing and analytics tags without code changes. Supports triggers, variables, and version control.

95,620 detections
99006 sites
Visit WebsiteView Profile

Matomo

Analytics

Matomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions.

27,883 detections
28552 sites
Visit WebsiteView Profile

Our Analysis

Google Tag Manager is significantly more popular than Matomo in our dataset, appearing on 99006 websites compared to 28552. 2200 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.

Sites Using Both (2200)

104.fr1083.fr123test.com123test.nl1golf.eu1plus1.ua1prime.ru20minutes.fr24h-rennen.de3inone.com48hourprint.com4sgm.com50five.com9gag.coma1.bya2zinc.netabanca.comabc-mallorca.comabc-mallorca.esabc.org.uk

Only Google Tag Manager

000webhost.com007.com007museum.com00m.in0120-74-4510.com013.nl01net.it021.rs0221.com.ar0223.com.ar

Only Matomo

060608.it1001tur.ru123domain.eu143.ch17blog.net22places.de25554.com2ndamendmentshirts.com32bit.com3axis.co

Frequently Asked Questions

What is the difference between Google Tag Manager and Matomo?

Google Tag Manager is significantly more popular than Matomo in our dataset, appearing on 99006 websites compared to 28552. 2200 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, Google Tag Manager or Matomo?

Google Tag Manager is more widely adopted with 95620 detections compared to Matomo's 27883 detections in our dataset.

Can Google Tag Manager and Matomo be used together?

Yes, 2200 websites in our dataset use both Google Tag Manager and Matomo together.

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