Technology Comparison

Google Tag Manager vs Matomo

Side-by-side comparison based on real-world adoption data from 123,049 detections across analyzed websites.

Market Share Distribution

Google Tag Manager (77%)Matomo (23%)
Total Detections
95,186
Google Tag Manager
HIGHER
27,863
Matomo
Websites Using
98,565
Google Tag Manager
HIGHER
28,532
Matomo
Used Together
2195
websites use both
2% OVERLAP

Google Tag Manager

Analytics

Free tag management system for deploying marketing and analytics tags without code changes. Supports triggers, variables, and version control.

95,186 detections
98565 sites
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Matomo

Analytics

Matomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions.

27,863 detections
28532 sites
Visit WebsiteView Profile

Our Analysis

Google Tag Manager is significantly more popular than Matomo in our dataset, appearing on 98565 websites compared to 28532. 2195 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.

Sites Using Both (2195)

104.fr1083.fr123test.com123test.nl1golf.eu1plus1.ua1prime.ru20minutes.fr24h-rennen.de3inone.com48hourprint.com4sgm.com50five.com9gag.coma1.bya2zinc.netabanca.comabc-mallorca.comabc-mallorca.esabc.org.uk

Only Google Tag Manager

000webhost.com007.com007museum.com00m.in0120-74-4510.com013.nl01net.it021.rs0221.com.ar0223.com.ar

Only Matomo

060608.it1001tur.ru123domain.eu143.ch17blog.net22places.de25554.com2ndamendmentshirts.com32bit.com3axis.co

Frequently Asked Questions

What is the difference between Google Tag Manager and Matomo?

Google Tag Manager is significantly more popular than Matomo in our dataset, appearing on 98565 websites compared to 28532. 2195 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, Google Tag Manager or Matomo?

Google Tag Manager is more widely adopted with 95186 detections compared to Matomo's 27863 detections in our dataset.

Can Google Tag Manager and Matomo be used together?

Yes, 2195 websites in our dataset use both Google Tag Manager and Matomo together.

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