Google Tag Manager vs Matomo
Side-by-side comparison based on real-world adoption data from 102,442 detections across analyzed websites.
Market Share Distribution
Google Tag Manager
AnalyticsFree tag management system for deploying marketing and analytics tags without code changes. Supports triggers, variables, and version control.
Matomo
AnalyticsMatomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions.
Our Analysis
Google Tag Manager has a slight edge over Matomo, detected on 78309 vs 27217 websites. 1810 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.
Sites Using Both (1810)
Only Google Tag Manager
Frequently Asked Questions
What is the difference between Google Tag Manager and Matomo?
Google Tag Manager has a slight edge over Matomo, detected on 78309 vs 27217 websites. 1810 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.
Which is more popular, Google Tag Manager or Matomo?
Google Tag Manager is more widely adopted with 75894 detections compared to Matomo's 26548 detections in our dataset.
Can Google Tag Manager and Matomo be used together?
Yes, 1810 websites in our dataset use both Google Tag Manager and Matomo together.
Check Any Website's Technology Stack
Find out if a website uses Google Tag Manager, Matomo, or any other technology.
Analyze a Website