Technology Comparison

Google Analytics 4 vs Matomo

Side-by-side comparison based on real-world adoption data from 141,799 detections across analyzed websites.

Market Share Distribution

Google Analytics 4 (80%)Matomo (20%)
Total Detections
113,936
Google Analytics 4
HIGHER
27,863
Matomo
Websites Using
119,182
Google Analytics 4
HIGHER
28,532
Matomo
Used Together
2111
websites use both
1% OVERLAP

Google Analytics 4

Analytics

Next-generation Google Analytics with event-based tracking, cross-platform measurement, AI-powered insights, and privacy-first design.

113,936 detections
119182 sites
Visit WebsiteView Profile

Matomo

Analytics

Matomo, formerly Piwik, is an open-source web analytics platform that provides users with detailed reports on website traffic and user behavior. It emphasizes data privacy and ownership, offering both cloud-hosted and self-hosted solutions.

27,863 detections
28532 sites
Visit WebsiteView Profile

Our Analysis

Google Analytics 4 is significantly more popular than Matomo in our dataset, appearing on 119182 websites compared to 28532. 2111 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Sites Using Both (2111)

1083.fr123test.com123test.nl17blog.net1plus1.ua2ndamendmentshirts.com3inone.com48hourprint.com4sgm.com4x4earth.com50five.com511ny.org5g-ppp.eu789betak.com9gag.coma2zinc.netabanca.comabc-mallorca.comabc-mallorca.esabc.org.uk

Only Google Analytics 4

000webhost.com0055bet.live007museum.com007store.com009.xn--p1ai00web.net013.nl01net.it021.rs0221.com.ar

Only Matomo

060608.it1001tur.ru104.fr123domain.eu143.ch1golf.eu1prime.ru20minutes.fr22places.de24h-rennen.de

Frequently Asked Questions

What is the difference between Google Analytics 4 and Matomo?

Google Analytics 4 is significantly more popular than Matomo in our dataset, appearing on 119182 websites compared to 28532. 2111 websites use both technologies together (1% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, Google Analytics 4 or Matomo?

Google Analytics 4 is more widely adopted with 113936 detections compared to Matomo's 27863 detections in our dataset.

Can Google Analytics 4 and Matomo be used together?

Yes, 2111 websites in our dataset use both Google Analytics 4 and Matomo together.

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