Google Analytics 4 vs Matomo
Side-by-side comparison based on real-world adoption data from 146,513 detections across analyzed websites.
Market Share Distribution
Google Analytics 4
AnalyticsNext-generation Google Analytics with event-based tracking, cross-platform measurement, AI-powered insights, and privacy-first design.
Matomo
AnalyticsOpen-source web analytics platform and Google Analytics alternative. Self-hosted option gives full data ownership and privacy compliance.
Our Analysis
Google Analytics 4 is significantly more popular than Matomo in our dataset, appearing on 119838 websites compared to 32632. 3409 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.
Sites Using Both (3409)
Only Google Analytics 4
Frequently Asked Questions
What is the difference between Google Analytics 4 and Matomo?
Google Analytics 4 is significantly more popular than Matomo in our dataset, appearing on 119838 websites compared to 32632. 3409 websites use both technologies together (2% overlap). Both are in the Analytics category, making them direct alternatives.
Which is more popular, Google Analytics 4 or Matomo?
Google Analytics 4 is more widely adopted with 114572 detections compared to Matomo's 31941 detections in our dataset.
Can Google Analytics 4 and Matomo be used together?
Yes, 3409 websites in our dataset use both Google Analytics 4 and Matomo together.
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