Technology Comparison

FullStory vs Google Tag Manager

Side-by-side comparison based on real-world adoption data from 103,170 detections across analyzed websites.

Market Share Distribution

FullStory (7%)Google Tag Manager (93%)
Total Detections
7,550
FullStory
95,620
Google Tag Manager
HIGHER
Websites Using
7,560
FullStory
99,006
Google Tag Manager
HIGHER
Used Together
5690
websites use both
6% OVERLAP

FullStory

Analytics

Digital experience intelligence platform with session replay, heatmaps, and frustration signals to identify and fix UX issues.

7,550 detections
7560 sites
Visit WebsiteView Profile

Google Tag Manager

Analytics

Free tag management system for deploying marketing and analytics tags without code changes. Supports triggers, variables, and version control.

95,620 detections
99006 sites
Visit WebsiteView Profile

Our Analysis

Google Tag Manager is significantly more popular than FullStory in our dataset, appearing on 99006 websites compared to 7560. 5690 websites use both technologies together (6% overlap). Both are in the Analytics category, making them direct alternatives.

Sites Using Both (5690)

1000mostcommonwords.com109print.com10pearls.com110shades.com11fs.com11v11.com123magazijninrichting.nl123test.com123test.nl12gobiking.nl13wham.com1428elm.com15min.lt15navi.com1800baskets.com18bet.com1bet.com1shoppingcart.com1st-art-gallery.com1worldsync.com

Only FullStory

0x.org0xproject.com101domain.com1limburg.nl2020exteriors.com24rus.ru270towin.com32red.com36kr.com3snet.info

Only Google Tag Manager

000webhost.com007.com007museum.com00m.in0120-74-4510.com013.nl01net.it021.rs0221.com.ar0223.com.ar

Frequently Asked Questions

What is the difference between FullStory and Google Tag Manager?

Google Tag Manager is significantly more popular than FullStory in our dataset, appearing on 99006 websites compared to 7560. 5690 websites use both technologies together (6% overlap). Both are in the Analytics category, making them direct alternatives.

Which is more popular, FullStory or Google Tag Manager?

Google Tag Manager is more widely adopted with 95620 detections compared to FullStory's 7550 detections in our dataset.

Can FullStory and Google Tag Manager be used together?

Yes, 5690 websites in our dataset use both FullStory and Google Tag Manager together.

Check Any Website's Technology Stack

Find out if a website uses FullStory, Google Tag Manager, or any other technology.

Analyze a Website

More Comparisons

Browse All Comparisons →