watermarkinsights.com

https://watermarkinsights.com· First analyzed 14 May 2026· Updated 14 May 2026

Export

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1966.awsdns-53.co.uk.ns-724.awsdns-26.net.ns-1139.awsdns-14.org.ns-148.awsdns-18.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

633 ms10%

Speed Index

823 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5 MB

175 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

watermarkinsightsCustom

Technology Stack

24 Technologies Detected

Plugins

Wpsummarize Wppopups Searchwp Live Ajax Search Ubermenu Fx Notification Popup Mystickymenu Webfx Plugin Fx Gatekeeper Google Site Kit

Libraries

UI Components

Slick Carousel Lightbox

CSS Frameworks

Analytics

Other

AOS (Animate On Scroll)

Icon Libraries

Fonts

Tag Managers

CDN

SEO Analysis

A81/100

Meta Tags14/15

Content3/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images6/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

watermarkinsights.comwatermarkinsights.com

Higher Education Software | Watermark Insights

Watermark empowers higher education with secure software & tools to gain data-driven insights to improve & accomplish institutional success.

Title Length46 chars

Recommended: 50-60 chars (~282px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (6 words). Search engines need substantial content for ranking.

3 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

7 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

19/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F38/100

Bot Access

20/25

Machine Read.

1/25

Schema Data

8/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:12%

Words:17,193

Token eff.:Excessive

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

72/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

45/100

521 mg

CO₂e / view

5.0 MB

Page Weight

15%

Cleaner Than

New Visitor

595 mg

Returning (cached)

298 mg

Annual (10K/mo)

62.5 kg

Emission Segments

Data Center

26 mg

Network

153 mg

Device

342 mg

Resource Breakdown

JavaScript

157.0 KB

Images

4.7 MB

CSS

80.2 KB

Fonts

819 B

HTML

77.3 KB

Green Hosting Verified

WP Engine

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

70d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

24.04.2026

Valid Until

23.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.watermarkinsights.com

SHA-256 Fingerprint

72:DC:4D:98:FF:A5:A4:A8:CD:6B:59:50:5C:C5:FA:7F:A8:E3:EF:BD...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9fb5c6fdefbc0175-CDG

content-encoding

⚡ Brotli(br)

content-security-policy

default-src 'self'; report-to csp-reporting; report-uri http...

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx2.googlemail.com

aspmx3.googlemail.com

aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

watermarkinsights.com

Domain Age

8y 7m

Created

12.10.2017

Expires

12.10.2026

Last Updated

13.05.2026

Registrar

Amazon Registrar, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly131 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Barlow

WCAG Partial

74/100

Readability

/30

23/30

18px · LH 1.45

Hierarchy

/20

17/20

5.56x ratio · ✓ H1→H6

WCAG

/25

14/25

1.55:1 min contrast

Performance

/25

20/25

1 font · 3 req

Heading Font

Barlow

Sans100px

Body Font

Barlow

Sans18px

Contrast Ratio

1.55:1

2 issues

Reading Comfort

~33 CPL

Narrow lines

100px

72px

30px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.45 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.6:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.6x larger than body text.

GGoogle FontsFlesch 31

Color Palette

9 unique colors

11.38:1 AAA Dark

#2c272f

Secondary· 4.6%

#e2e3e6

Other· 3%

#eef1fa

Primary· 64%

#727d8b

Secondary· 5.6%

#68405b

Secondary· 5.5%

#b4c7c5

Secondary· 4.7%

#c2e3e8

Secondary· 4.1%

#b69884

Secondary· 4.1%

Business & Marketing Stack

3 Tools Detected

Enterprise

Marketing Automation

MarketoEnterprise

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

watermarkinsights.com(16)googletagmanager.com(3)play.vidyard.com(1)

Website Identity

Watermark

Organization

Watermark’s award-winning software and service give institutions the insights they need to improve, evolve, and empower student success.

www.watermarkinsights.com/

8 years old

Location detected: 🇺🇸 United Statesvia ip

Amazon Registrar, Inc.📧 Google Workspaceen-US

Social Profiles

Facebook LinkedIn YouTube

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Last analyzed: 14 May 2026 at 00:27

Historical Analysis & Change Tracking