waitrosecellar.com

https://waitrosecellar.com· First analyzed 24 May 2026· Updated 24 May 2026

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waitrosecellar.com

Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

23.56.207.48

Site Location

🇬🇧 Bracknell, United Kingdomvia schema_nap

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16625

Organization

Akamai Technologies, Inc.

CDN

Akamai

WAF

Akamai

Nameservers

a28-66.akam.net.a24-65.akam.net.a1-162.akam.net.a20-64.akam.net.+2 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint

618 ms10%

Speed Index

803 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1 MB

145 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

⚙️ SSR

Frontend

Framework

Next.js

CMS

Adobe Experience Manager

Infrastructure

Hosting

Akamai Technologies, Inc.

CDN

Akamai

Technology Stack

6 Technologies Detected

CSS Frameworks

Analytics

Meta Frameworks

Tag Managers

SEO Analysis

C68/100

Meta Tags9/15

Content10/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images6/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile3/4

Indexability3/3

waitrosecellar.comwaitrosecellar.com

Waitrose Cellar

Visit Waitrose Cellar to browse & buy from our expertly chosen selection of quality red & white wine, champagne, prosecco & more.

Title Length15 chars

Recommended: 50-60 chars (~89px / 580px)

Description Length141 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

13 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

23/100

Needs Work

6 15

Sponsored

AI & LLM Readiness

F39/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

4/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:2%

Words:1,992

Token eff.:Optimal

Depth:1/5

Structured Data

19 JSON-LD

Organization×1.1(min)Product

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

84/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

70/100

106 mg

CO₂e / view

1.0 MB

Page Weight

70%

Cleaner Than

New Visitor

122 mg

Returning (cached)

61 mg

Annual (10K/mo)

12.8 kg

Emission Segments

Data Center

5 mg

Network

31 mg

Device

70 mg

Resource Breakdown

JavaScript

681.1 KB

Images

342 B

CSS

316.0 KB

HTML

47.1 KB

Other

9.4 KB

Green Hosting Verified

Akamai Technologies, Inc.

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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A+

Security Score

92%Excellent

Interactive

HTTPS

WAF

133d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.09.2025

Valid Until

04.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (4)

waitrosecellar.comwww.waitrosecellar.comwww.waitroseflorist.comwaitroseflorist.com

SHA-256 Fingerprint

05:88:04:2B:5F:4C:40:61:E1:AA:A8:6C:71:D9:D2:C0:2E:C5:48:53...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=93600

cache-control

🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)

content-encoding

📦 Gzip(gzip)

content-security-policy

connect-src 'self' https://o122616.ingest.us.sentry.io https...

content-type

text/html; charset=utf-8

cross-origin-opener-policy

same-origin

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (10)

js-relay5.johnlewis.co.uk

js-relay7.johnlewis.co.uk

ws-relay9.johnlewis.co.uk

ws-relay5.johnlewis.co.uk

+6 more

Domain Information

waitrosecellar.com

Domain Age

12y 11m

Created

28.06.2013

Expires

28.06.2026

Last Updated

14.07.2025

Registrar

Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

81/100

Mobile Friendly71 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Waitrose

WCAG Partial

59/100

Readability

/30

23/30

16px · LH 1.50

Hierarchy

/20

8/20

WCAG

/25

17/25

1.11:1 min contrast

Performance

/25

11/25

1 font · 5 req

Heading Font

Waitrose

Sans

Body Font

Waitrose

Sans16px

Contrast Ratio

1.11:1

18 issues

Reading Comfort

~37 CPL

Narrow lines

28px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Easy to read: Flesch score 73/100 — accessible to general audiences.

⚠️ Partial contrast: 18 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 73

Color Palette

11 unique colors

2.92:1 Fail Light

#ffffff

Primary· 28.6%

#9f9591

Other· 3.7%

#3b081d

Accent· 7.7%

#5f372c

Secondary· 6.8%

#a44e71

Secondary· 6.4%

#6d513c

Secondary· 6.2%

#866f53

Secondary· 5.5%

#301e1d

Secondary· 5.2%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

24 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(7)nexus.ensighten.com(4)googletagmanager.com(4)se.monetate.net(2)tag.getamigo.io(2)

Website Identity

Terre di Faiano Organic Spumante Brut

Product

Organic fizz made with Sangiovese grapes from Terre di Faiano. With aromas of white flowers, delicate citrus notes and fine bubbles. The ideal springtime apéritif.

www.waitrosecellar.com/

12 years old

Doncastle Road, Bracknell

RG12 8YA, Bracknell, South East

Location detected: 🇬🇧 United Kingdom, Bracknellvia schema_nap

Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USAen

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 24 May 2026 at 06:02

Historical Analysis & Change Tracking