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varuste.net

https://varuste.net· First analyzed 04 May 2026· Updated 04 May 2026
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varuste.net
Desktop screenshot of varuste.net
Mobile screenshot of varuste.net
Mobile

Sponsored

Hosting Provider

Mediam Oy

IP Address

81.22.242.48

Site Location

🇫🇮 Finlandvia phone

Server Location

🇫🇮 Espoo, Finland

ASN

AS39324

Organization

Mediam Oy

Server

Nginx

Nameservers

ns-cloud-d1.googledomains.com.ns-cloud-d2.googledomains.com.ns-cloud-d4.googledomains.com.ns-cloud-d3.googledomains.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
279 ms10%
Speed Index
363 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
897 KB
80 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Mediam Oy

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Advertising

1
TikTok Pixel

Web Servers

1
Nginx

SEO Analysis

B71/100
21
7
0
Meta Tags10/15
Content8/12
Headings4/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
V
varuste.netvaruste.net

Ulkoiluvarusteet netistä | Varuste.net

Laaja ulkoilualan verkkokauppa ja iso myymälä Helsingissä. Laadukkaat tuotemerkit ja retkeilyvarusteet esim. Fjällräven, Oakley, Mammut, Garmin, Meindl, Mare...

Description truncated.
Title Length38 chars

Recommended: 50-60 chars (~222px / 580px)

Description Length318 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    7 URLs

    7 sub-sitemaps

    robots.txt

    24 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    20/100
    Needs Work
    6 11 1

    Sponsored

    AI & LLM Readiness

    F36/100
    Bot Access
    20/25
    Machine Read.
    4/25
    Schema Data
    1/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:224
    Token eff.:Too Short

    Structured Data

    Microdata
    Organization×1.1(min)microdata

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    10
    Passed
    5
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    12/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    40/100
    B
    111 mg
    CO₂e / view
    896.8 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    127 mg
    vs
    Returning (cached)
    63 mg
    Annual (10K/mo)
    13.3 kg
    Emission Segments
    Data Center
    25 mg
    Network
    27 mg
    Device
    60 mg
    Resource Breakdown
    JavaScript
    57.8 KB
    Images
    37.9 KB
    CSS
    776.9 KB
    HTML
    24.2 KB
    Green Hosting Not Verified
    Mediam Oy
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    No WAF

    44d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (4096 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    19.03.2026

    Valid Until

    17.06.2026

    Subject Alternative Names (5)

    static1.varuste.netstatic2.varuste.netstatic3.varuste.netvaruste.netwww.varuste.net

    SHA-256 Fingerprint

    0A:8B:2C:1E:E6:8A:C6:29:E4:B9:BF:84:3E:AD:85:76:B6:EF:54:A7...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    *
    alt-svc
    h3=":443"; ma=86400
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    default-src * 'unsafe-inline' 'unsafe-eval' data: blob:
    content-type
    text/html; charset=utf-8
    date
    Mon, 04 May 2026 14:05:34 GMT
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (7)

    alt2.aspmx.l.google.com
    aspmx.l.google.com
    aspmx5.googlemail.com
    aspmx2.googlemail.com

    +3 more

    Domain Information

    varuste.net

    Domain Age
    21y 7m

    Created

    24.09.2004

    Expires

    24.09.2032

    Last Updated

    13.06.2023

    Registrar

    NameCheap, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly50 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Red Hat Text

    WCAG Partial
    71/100
    Readability
    /30
    21/30

    16px · LH --

    Hierarchy
    /20
    16/20

    4x ratio

    WCAG
    /25
    14/25

    1.16:1 min contrast

    Performance
    /25
    20/25

    1 font · 3 req

    Heading Font

    Red Hat Text

    Sans64px

    Body Font

    Red Hat Text

    Sans16px

    Contrast Ratio

    1.16:1

    6 issues

    Reading Comfort

    Single Font Family

    left aligned
    64px
    h1

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.2:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    ✅ Lean font stack: 1 font families keeps load times fast.

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    Buy on MyFonts

    Color Palette

    13 unique colors
    14.28:1 AAA Light
    #ffffff
    Background· 21.8%
    #2b2a2c
    Other· 8.8%
    #c25700
    Primary· 0%
    #e6cfbb
    Secondary· 8.7%
    #5d6b73
    Secondary· 8.7%
    #917560
    Secondary· 6.6%
    #b6a08e
    Secondary· 6.1%
    #d5b091
    Secondary· 5%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Customer Support

    1
    ZendeskEnterprise

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    TikTok PixelMid-Market

    Ad platforms and retargeting pixels

    3

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    19 Resources

    19
    Scripts
    0
    Styles
    5
    Async
    0
    Defer

    Top Script Sources

    local(14)analytics.tiktok.com(3)googletagmanager.com(2)

    Website Identity

    varuste.net

    info@varuste.net
    +35894540707
    21 years old
    Location detected: 🇫🇮 Finlandvia phone
    NameCheap, Inc.📧 Google Workspacefi

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 04 May 2026 at 14:05

    Historical Analysis & Change Tracking