scottishtourismalliance.co.uk

https://scottishtourismalliance.co.uk· First analyzed 02 Jun 2026· Updated 02 Jun 2026

Export

Mobile

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Hosting Provider

20i

20i.com

IP Address

185.151.30.134

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS48254

Organization

CDN

Server

Apache

Nameservers

ns1.stackdns.com.ns3.stackdns.com.ns4.stackdns.com.ns2.stackdns.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

704 ms10%

Speed Index

915 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.3 MB

118 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.8.5

cms

Portov7.7.2Custom

by P-THEMES

View Theme

Technology Stack

27 Technologies Detected

Plugins

Events Calendar Pro Layerslider

All in One SEO

Contact Form 7

Cookie Notice Wp Members Eventon Vc Marvelous Hover Porto Functionality

Google Analytics Premium

Revslider Js_Composer The Events Calendar

Libraries

jQueryv3.7.1

Underscore.js Animate.css

CSS Frameworks

Analytics

Other

UI Components

Icon Libraries

Fonts

Web Servers

Languages

Customer Support

SEO Analysis

B79/100

Meta Tags15/15

Content10/12

Headings6/8

Technical20/21

E-E-A-T5/7

Images1/7

Links2/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

scottishtourismalliance.co.ukscottishtourismalliance.co.uk

Scottish Tourism Alliance The voice of the Scottish tourism

The STA is the largest member organisation for tourism businesses in Scotland and the leading representative body for its tourism industry.

Title Length59 chars

Recommended: 50-60 chars (~353px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (134/162) — critical for accessibility and SEO

7 issues found

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Local SEO

Local Search Readiness

20/100

Needs Work

6 11

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

7/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:5%

Words:1,805

Token eff.:Optimal

Sections/1K:1.1

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbList

sameAs entity links

Citation Readiness

Opening Summary81w

Descriptive Headingsavg 2.2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (6)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

53/100

241 mg

CO₂e / view

2.3 MB

Page Weight

30%

Cleaner Than

New Visitor

276 mg

Returning (cached)

138 mg

Annual (10K/mo)

28.9 kg

Emission Segments

Data Center

12 mg

Network

71 mg

Device

158 mg

Resource Breakdown

JavaScript

537.1 KB

Images

1.0 MB

CSS

750.7 KB

Fonts

6.9 KB

HTML

35.2 KB

Green Hosting Verified

20i

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

38d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (2)

*.scottishtourismalliance.co.ukscottishtourismalliance.co.uk

SHA-256 Fingerprint

A4:AD:AD:F9:86:0B:3F:BC:3C:8F:85:AC:7C:FA:A8:16:9F:57:06:F8...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 1 Hours(max-age=3600)

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=UTF-8

date

Tue, 02 Jun 2026 14:39:17 GMT

expires

Tue, 02 Jun 2026 14:47:43 GMT

link

<https://scottishtourismalliance.co.uk/wp-json/>; rel="https...

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (1)

mx.stackmail.com

Domain Information

scottishtourismalliance.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner

Cookie Notice (WP)

GDPR Indicators

Cookie consent banner detected

CMP: Cookie Notice (WP)

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly5 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, minimum-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Open Sans + Niveaugroteskregular

WCAG AA

72/100

Readability

/30

19/30

14px · LH 1.71

Hierarchy

/20

14/20

2.57x ratio

WCAG

/25

23/25

6.9:1 min contrast

Performance

/25

16/25

2 fonts · 12 req

Heading Font

Open Sans

Sans36px

Body Font

Niveaugroteskregular

Sans14px

Contrast Ratio

6.9:1

WCAG AA (≥4.5:1)

Reading Comfort

~44 CPL

Narrow lines

36px

30px

25px

19px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.9:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)Flesch 31

Color Palette

12 unique colors

Light

#ffffff

Background· 44%

#6f5a46

Secondary· 7.2%

#c9c2b6

Secondary· 6.3%

#412926

Primary· 6.2%

#0c0b08

Secondary· 5.9%

#8a7e62

Secondary· 5.9%

#4b442f

Secondary· 5.8%

#bb9c7a

Secondary· 5.1%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

scottishtourismalliance.co.uk(18)googletagmanager.com(1)client.convious-app.com(1)

Website Identity

The Scottish Tourism Alliance

Organization

The voice of the Scottish tourism

[email protected]

scottishtourismalliance.co.uk/

Location detected: 🇬🇧 United Kingdomvia tld

en-GB

Social Profiles

Facebook X (Twitter)LinkedIn YouTube

Sponsored

Last analyzed: 02 Jun 2026 at 14:39

Historical Analysis & Change Tracking