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prpl.co.il

https://prpl.co.il· First analyzed 24 May 2026· Updated 24 May 2026
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prpl.co.il
Desktop screenshot of prpl.co.il
Mobile screenshot of prpl.co.il
Mobile

Sponsored

Hosting Provider

Star Network and Promotion LTD

IP Address

185.151.196.185

Site Location

🇮🇱 Israelvia tld

Server Location

🇮🇱 Qiryat Mal'akhi, Israel

ASN

AS12400

Organization

Star Network and Promotion LTD

Server

Nginx

CDN

Cloudflare

WAF

Cloudflare

Nameservers

hope.ns.cloudflare.com.guy.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
729 ms10%
Speed Index
948 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.6 MB
103 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv7.0
cms
Hello Elementorv2.9.0
by Elementor Team
View Theme

Technology Stack

14 Technologies Detected

Plugins

4
Pojo Accessibility
Elementor
Elementor
Premium Addons For Elementor

Libraries

2
jQueryv3.7.1
jQuery UI

UI Components

2
SwiperSlick Carousel

Other

2
LottieAnime.js

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Web Servers

1
Nginx

SEO Analysis

B76/100
23
7
1
Meta Tags9/15
Content8/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images3/7
Links2/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
P
prpl.co.ilprpl.co.il

we are prpl

פרפל - משרד פרסום שנולד מהסושיאל. אנחנו עוזרים למותגים להגדיל מכירות על ידי סטוריטלינג ויצירת חיבור אמיתי עם קהל היעד. בואו לגלות מה נוכל לעשות ביחד.

Title Length11 chars

Recommended: 50-60 chars (~68px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (66/66) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 12

Sponsored

AI & LLM Readiness

D57/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
12/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:905
Token eff.:Optimal
Sections/1K:14.4
Depth:1/5

Structured Data

5 JSON-LD
FAQPage×1.5Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary178w
Descriptive Headingsavg 2.3w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
89/100
15
Passed
1
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
12/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
24/100
F
703 mg
CO₂e / view
5.6 MB
Page Weight
5%
Cleaner Than
New Visitor
803 mg
vs
Returning (cached)
402 mg
Annual (10K/mo)
84.4 kg
Emission Segments
Data Center
157 mg
Network
169 mg
Device
377 mg
Resource Breakdown
JavaScript
224.7 KB
Images
291.6 KB
CSS
5.0 MB
Fonts
832 B
HTML
23.6 KB
Green Hosting Not Verified
Star Network and Promotion LTD
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

17d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.03.2026

Valid Until

11.06.2026

Subject Alternative Names (2)

prpl.co.ilwww.prpl.co.il

SHA-256 Fingerprint

3E:F2:34:87:82:77:F9:15:7A:DF:E5:10:A5:09:7A:50:70:D9:89:35...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Sun, 24 May 2026 12:51:24 GMT
last-modified
Sat, 23 May 2026 20:59:50 GMT
server
nginx
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

ASPMX2.GOOGLEMAIL.COM
ALT1.ASPMX.L.GOOGLE.COM
ASPMX3.GOOGLEMAIL.COM
ASPMX.L.GOOGLE.COM

+1 more

Domain Information

prpl.co.il

DNSSEC
Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly22 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Rubik

WCAG Partial
70/100
Readability
/30
27/30

18px · LH 1.50

Hierarchy
/20
15/20

7.33x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
12/25

System fonts

Heading Font

Rubik

Sans132px

Body Font

Rubik

Sans18px

Contrast Ratio

1:1

4 issues

Reading Comfort

~34 CPL

Narrow lines
132px
h1
32px
h2
25px
h3
17px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Easy to read: Flesch score 98/100 — accessible to general audiences.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 7.3x larger than body text.

GGoogle FontsBuy on MyFontsFlesch 98

Color Palette

2 unique colors
Dark
#7c727e
Other· 7.7%
#faf7fe
Primary· 92.1%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
0
Async
0
Defer

Top Script Sources

prpl.co.il(19)cdn.elementor.com(1)

Website Identity

PRPL

Organization

פרפל - משרד פרסום שנולד מהסושיאל. אנחנו עוזרים למותגים להגדיל מכירות על ידי סטוריטלינג ויצירת חיבור אמיתי עם קהל היעד. בואו לגלות מה נוכל לעשות ביחד.

Jobs@prpl.co.il
prpl.co.il/
Location detected: 🇮🇱 Israelvia tld
📧 Google Workspaceen-US

Sponsored

Last analyzed: 24 May 2026 at 12:51

Historical Analysis & Change Tracking