planters.com

https://planters.com· First analyzed 24 May 2026· Updated 24 May 2026

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planters.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

54.162.145.160

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Apache

CDN

Nameservers

ns-1178.awsdns-19.org.ns-191.awsdns-23.com.ns-2018.awsdns-60.co.uk.ns-694.awsdns-22.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

868 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5 MB

60 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPress

Infrastructure

Hosting

Amazon Web Services (AWS)

CDN

Technology Stack

14 Technologies Detected

Plugins

Gravity Forms

Gravityformsrecaptcha

CSS Frameworks

Fonts

Adobe Fonts (Typekit)Adobe Fonts

Analytics

Libraries

Tag Managers

Web Servers

Security

SEO Analysis

B73/100

Meta Tags8/15

Content8/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images6/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

planters.complanters.com

PLANTERS® Brand

Meet the man behind the monocle Whether it’s satisfying salty cravings or giving advice on if you can pull off spats or not, the iconic MR. PEANUT® character...

Description truncated.

Title Length15 chars

Recommended: 50-60 chars (~93px / 580px)

Description Length172 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D52/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

7/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:2%

Words:311

Token eff.:Optimal

Sections/1K:28.9

Depth:2/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary137w

Descriptive Headingsavg 3.2w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

70/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

45/100

514 mg

CO₂e / view

5.0 MB

Page Weight

15%

Cleaner Than

New Visitor

588 mg

Returning (cached)

294 mg

Annual (10K/mo)

61.7 kg

Emission Segments

Data Center

25 mg

Network

151 mg

Device

338 mg

Resource Breakdown

JavaScript

65.7 KB

Images

2.3 MB

CSS

285.9 KB

HTML

20.2 KB

Other

2.3 MB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

86%Very Good

Interactive

HTTPS

No WAF

51d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

16.04.2026

Valid Until

15.07.2026

Subject Alternative Names (2)

planters.comwww.planters.com

SHA-256 Fingerprint

9A:08:9A:D7:F0:27:1A:21:96:59:BB:6F:CA:54:4B:C3:C0:F2:87:22...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

mspp10

cache-control

🟡 0s(public, must-revalidate, max-age=0)

content-encoding

📦 Gzip(gzip)

content-length

20338

Good Warning Issue

Email Infrastructure

Rackspace Email

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx1.emailsrvr.com

mx2.emailsrvr.com

Domain Information

planters.com

Domain Age

31y 7m

Created

27.10.1994

Expires

26.10.2026

Last Updated

27.10.2025

Registrar

SafeNames Ltd.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

61/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1.0

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Knockout 51 + Arial

WCAG Partial

51/100

Readability

/30

10/30

12px · LH 1.33

Hierarchy

/20

6/20

WCAG

/25

13/25

1:1 min contrast

Performance

/25

22/25

System fonts

Heading Font

Knockout 51

Sans

Body Font

Arial

Sans12px

Contrast Ratio

1:1

3 issues

Reading Comfort

~38 CPL

Narrow lines

84px

24px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 1/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

AAdobe Fonts Buy on MyFontsFluid TypeFlesch 1

Color Palette

11 unique colors

4.26:1 AA Large Light

#ffffff

Background· 17.4%

#817a6b

Secondary· 11%

#002f5d

Primary· 27.2%

#161d25

Secondary· 10.6%

#be996a

Secondary· 8.2%

#645546

Secondary· 7.5%

#b38551

Secondary· 6.5%

#51332b

Secondary· 5.6%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

15 Resources

Scripts

Styles

Async

Defer

Top Script Sources

planters.com(3)googletagmanager.com(2)scripts.hormel.com(2)gstatic.com(1)hormel.my.site.com(1)

Website Identity

PLANTERS® Brand

Organization

Meet the man behind the monocle Whether it’s satisfying salty cravings or giving advice on if you can pull off spats or not, the iconic MR. PEANUT® character has your back.

www.planters.com/

31 years old

Location detected: 🇺🇸 United Statesvia ip

SafeNames Ltd.📧 Rackspace Emailen-US

Social Profiles

Facebook Instagram TikTok

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Last analyzed: 24 May 2026 at 08:04

Historical Analysis & Change Tracking