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photolondon.org

https://photolondon.org· First analyzed 22 May 2026· Updated 22 May 2026
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photolondon.org
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Mobile

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Hosting Provider

ADSL: Inforenz Ltd

IP Address

217.154.57.28

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Worcester, United Kingdom

ASN

AS8560

Organization

ADSL: Inforenz Ltd

Server

Nginx

CDN

Cloudflare

WAF

Cloudflare

Nameservers

chip.ns.cloudflare.com.aron.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
686 ms10%
Speed Index
892 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.1 MB
90 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms

Technology Stack

21 Technologies Detected

Plugins

9
WooCommerce
Profile Builder Pro
Elementor
Elementor
EventonEventon RsvpProfile BuilderCookie Law Info
Yoast SEO

Libraries

2
jQueryv1.10.2
jQuery UI

UI Components

2
SwiperSlick Carousel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Other

1
Lottie

Other

1
Modernizr

Web Servers

1
Nginx

Languages

1
PHPv8.2.31

SEO Analysis

A80/100
23
7
1
Meta Tags14/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images3/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
P
photolondon.orgphotolondon.org

Photo London | May 14-17 2026 | The UKs leading photography fair

Photo London is celebrating over a decade as the UK's leading photography fair. Photo London returns for the 11th edition at Olympia.

Title Length64 chars

Recommended: 50-60 chars (~384px / 580px)

Description Length133 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (11/12) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

20 URLs

20 sub-sitemaps

robots.txt

9 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

30/100
Needs Work
8 9

Sponsored

AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
8/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:962
Token eff.:Optimal
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary3626w
Descriptive Headingsavg 5.9w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
13
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
E
320 mg
CO₂e / view
3.1 MB
Page Weight
30%
Cleaner Than
New Visitor
366 mg
vs
Returning (cached)
183 mg
Annual (10K/mo)
38.4 kg
Emission Segments
Data Center
16 mg
Network
94 mg
Device
210 mg
Resource Breakdown
JavaScript
232.4 KB
Images
531.9 KB
CSS
2.3 MB
HTML
33.7 KB
Other
300 B
Green Hosting Verified
IONOS SE
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

31%Critical
Interactive

HTTPS

No WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

25.04.2026

Valid Until

24.07.2026

Subject Alternative Names (2)

photolondon.orgwww.photolondon.org

SHA-256 Fingerprint

55:E3:BD:50:18:74:6F:50:7A:E5:98:CB:97:17:61:AF:A1:04:A8:80...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-length
34204
content-type
text/html; charset=UTF-8
date
Fri, 22 May 2026 11:19:17 GMT
link
<https://photolondon.org/wp-json/>; rel="https://api.w.org/"...
server
nginx
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

photolondon-org.mail.protection.outlook.com

Domain Information

photolondon.org

Domain Age
12y 5m

Created

13.12.2013

Expires

13.12.2026

Last Updated

18.12.2025

Registrar

Register SpA

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly49 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, viewport-fit=cover
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

DM Sans

WCAG Partial
67/100
Readability
/30
19/30

16px · LH 1.30

Hierarchy
/20
15/20

2.81x ratio

WCAG
/25
13/25

1.92:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

DM Sans

Sans45px

Body Font

DM Sans

Sans16px

Contrast Ratio

1.92:1

11 issues

Reading Comfort

~78 CPL

Wide lines
45px
h1
25px
h2
19px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Wide lines: ~78 chars/line. Use max-width: 65ch for comfortable reading.

❌ Very complex text: Flesch score 13/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.9:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

Buy on MyFontsFlesch 13

Color Palette

11 unique colors
18.42:1 AAA Light
#ffffff
Background· 32.300000000000004%
#141414
Text· 5.5%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

2
CookieYesSMB
GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
1
Async
4
Defer

Top Script Sources

photolondon.org(18)ajax.googleapis.com(1)googletagmanager.com(1)

Website Identity

Photo London

Photo London

Organization

Photo London is celebrating over a decade as the UK's leading photography fair. Photo London returns for the 11th edition at Olympia.

info@photolondon.org
photolondon.org/
12 years old
Location detected: 🇬🇧 United Kingdomvia ip
Register SpA📧 Microsoft 365en-GB

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Last analyzed: 22 May 2026 at 11:19

Historical Analysis & Change Tracking