paperplus.co.nz

https://paperplus.co.nz· First analyzed 24 May 2026· Updated 24 May 2026

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paperplus.co.nz

Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.65.91

Site Location

🇳🇿 New Zealandvia tld

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

Server

Microsoft IIS

CDN

Fastly

Nameservers

ns-1641.awsdns-13.co.uk.ns-271.awsdns-33.com.ns-694.awsdns-22.net.ns-1231.awsdns-25.org.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.0 s10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

374 KB

90 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Fastly, Inc.

CDN

Fastly

Technology Stack

16 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Advertising

Google Ads TikTok Pixel

UI Components

Other

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Payments

Personalization

Web Servers

Customer Support

SEO Analysis

C65/100

Meta Tags12/15

Content11/12

Headings1/8

Technical18/25

E-E-A-T0/7

Images3/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

paperplus.co.nzpaperplus.co.nz

Paper Plus | Shop Books, Stationery, Art & Craft and Toys - Paper Plus

Locally Loved Since 1983, each Paper Plus store is proudly independently owned & operated. Home of books, stationery, and toys more. Shop online & in-store

Title Length70 chars

Recommended: 50-60 chars (~420px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

17 URLs

17 sub-sitemaps

robots.txt

33 rules

Sitemap reference found

Local SEO

Local Search Readiness

11/100

Poor

3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F36/100

Bot Access

19/25

Machine Read.

9/25

Schema Data

0/25

Citation

8/25

AI Bot Access

13/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:922

Token eff.:Optimal

Structured Data

1 JSON-LD

Citation Readiness

Opening Summary246w

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

57/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

8/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

0/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

5 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

68/100

A+

38 mg

CO₂e / view

373.7 KB

Page Weight

90%

Cleaner Than

New Visitor

43 mg

Returning (cached)

22 mg

Annual (10K/mo)

4.5 kg

Emission Segments

Data Center

2 mg

Network

11 mg

Device

25 mg

Resource Breakdown

JavaScript

208.1 KB

Images

2.6 KB

CSS

5.4 KB

Fonts

3.5 KB

HTML

153.0 KB

Other

1.1 KB

Green Hosting Verified

Axis12 Ltd

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

55%Poor

Critical / Transactional

HTTPS

No WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

01.05.2026

Valid Until

30.07.2026

Subject Alternative Names (2)

paperplus.co.nzwww.paperplus.co.nz

SHA-256 Fingerprint

D4:97:3D:72:B6:4A:A3:08:97:35:7E:2C:C3:89:4A:04:17:A0:5A:53...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

access-control-expose-headers

Request-Context

cache-control

🔴 No Cache(private,no-cache, no-store, must-revalidate,max-age=0, s-max...)

content-length

156346

content-security-policy

frame-src *;

content-type

text/html; charset=utf-8

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx.l.google.com

aspmx2.googlemail.com

aspmx3.googlemail.com

alt2.aspmx.l.google.com

+1 more

Domain Information

paperplus.co.nz

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly2 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=2, user-scalable=yes

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Open Sans Condensed + Open Sans

WCAG Partial

61/100

Readability

/30

20/30

15px · LH 1.60

Hierarchy

/20

6/20

WCAG

/25

17/25

1:1 min contrast

Performance

/25

18/25

2 fonts · 1 req

Heading Font

Open Sans Condensed

Body Font

Open Sans

Sans15px

Contrast Ratio

1:1

14 issues

Reading Comfort

~33 CPL

Narrow lines

16px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts

Color Palette

11 unique colors

7.43:1 AAA Light

#ffffff

Background· 50.2%

#545463

Secondary· 4.3%

#75387f

Secondary· 8.1%

#cbbdc1

Border· 7.8%

#9a95b3

Secondary· 7%

#070b0e

Primary· 5.5%

#a4b7ab

Secondary· 4.1%

#e1e2c4

Secondary· 3.8%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

27 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(5)analytics.tiktok.com(3)connect.facebook.net(3)local(3)google-analytics.com(1)

Website Identity

paperplus.co.nz

Location detected: 🇳🇿 New Zealandvia tld

📧 Google Workspace

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 24 May 2026 at 15:00

Historical Analysis & Change Tracking